Understanding humans and how we make decisions as customers


Lvl 13, 333 George St · Sydney

How to find us

Take lift to Level 13 and check in at reception. Please note WeWork may ask for Photo id upon arrival

Location image of event venue


Is this you?

1) You're still working full time but you have a fantastic business idea that you are serious about?

2) You are getting ready to launch your business?

3) You have launched your business but would like to understand your customers better and how they make decisions?

4) You have an innate curiosity about human nature and how we are wired

If so, then you are so invited to come along to my Meet Up event on Wednesday 14th November where we'll explore how we as humans make choices when it comes to products, services, brands, customer experiences and brand messages.

In this talk, I will be gleaning from human needs, behavioural science and self-development theories as well as my own experience working internationally for 20 years as a Qualitative Researcher and Strategist in Advertising, Brand & Innovation Consultancies and Market Research.

You will also have plenty of opportunities to meet and network with like-minded, passionate business leaders.

You just need to bring yourself and any friends you would like to invite.


6:00 – Meet & greet your host & Networking

6:30 – Amazing Learning & Sharing of Insights & Ideas Begins. There will be several opportunities to network.

7:20 – More networking and farewells till close (at 8pm-ish) 🙂


This free session is valued at $197 + GST and it's my gift to you.

Food & Drinks

WeWork offers water, beer and cider on tap. There will also be limited Sparkling Wine and some snacks. You are welcome to bring along some food/drinks to share/snack on. Thank you in advance for your contribution 🙂.


Closest parking is Wilson Parking Lang Street. Entry after 5pm is $12 online. Closest train station is Wynyard. Entry locks at 6pm, so please arrive early if possible, however someone will be there until 6.25pm to swipe you in. After this you may not be able to enter.

Networking Opportunity, Please Bring Cards

You will have a great time and the chance to meet other like-minded people. Bring cards, network, make new friends and do business! Occasionally there's a luck-door prize too!

Thank you

I love helping the business community and greatly appreciate you sharing content, inviting your friends and considering hiring me to help you. If you are a Business Owner on a mission, this may be perfect for you and please RSVP below. If you do book in and if you can't make it, please cancel your booking ASAP so someone can take your spot (as places are limited).

Contact Details & Host

Kristine Bell, Spark It Insights & Ideas,

Please feel free to connect with me on LinkedIn: