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Trailblazing Your Content Marketing Strategy - SPECIAL WORKSHOP
About Justin Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection. The Workshop In this workshop, you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long-term content marketing strategy goals. The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately. Learning outcomes • A clear content mission statement. • Identified a head term to help align your content planning efforts. • Identified five core topics with which to create content around. • Identified a list of subtopics for one core topic. • Understand HubSpot resources to continue learning and receiving support. What to bring This is a hands-on workshop! Bring your laptop!

Ball Conference Center

21350 W. 153rd St · Olathe, KS

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