Last August, Etsy (http://www.etsy.com/) changed the default sort order of its online marketplace from recency to relevancy. While, at a technical level, this change involved only a single line of code and a few altered pixels on the site, it introduced a fundamental shift in the dynamics of the marketplace and helped the company surpass $1 billion in sales.
Join Huge (http://www.hugeinc.com/) as we host our first Digital Strategy Meetup with Etsy's Director of Search & Personalization, Dr. Jason Davis (http://drjasondavis.com/). Davis will provide insight into the development, planning and goals of the change, and discuss everything from business strategy to product development to marketing, in a dynamic and interactive conversation.
Can't make the event? Watch it live here (http://www.ustream.tv/channel/huge-meetups)!