In lieu of gifts for his 31st birthday in 2006, charity: water (http://www.charitywater.org) founder Scott Harrison asked his friends to donate $31 to help him build a well in Africa. He raised $15,000, funding charity: water’s first water project in Uganda and launched the annual September Campaign. Since then, thousands of people around the world have given up their birthdays every September, raising an average of $1 million a year. To date, the organization has funded 6,185 water projects that will provide access to clean, safe drinking water for more than 2.5 million people in 20 countries.
Join Huge and charity: water’s Director of Digital, Paull Young (https://twitter.com/paullyoung), as we discuss the strategy behind the September Campaign, the benefits and challenges of utilizing technology for social good, and what digital methods other non-profits can apply to their own efforts.
Paull Young is Director of Digital at charity: water, a non-profit devoted to bringing clean and safe drinking water to the 1 billion people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. In just 5 years charity: water has provided clean and safe drinking water to over 2 million people and raised over $60 million.
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