Applications of enterprise blockchain in the loyalty industry

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Hosted by The Linux Foundation, Hyperledger is an open source collaborative effort created to advance cross-industry blockchain technologies. Hyperledger community is one of largest Blockchain communities in the world, particularly focusing on business value of decentralization in corporate space.

We are glad to invite Loyalty & Reward Co to present Hyperledger Fabric based blockchain solution Loyyal and discussions on how blockchain is going to impact loyalty programs and online travel business.

Agenda:

- 6.00pm: Arrivals and Networking
- 6.30pm: Welcome (presenter Cliff Huang)
- 6.40pm: Applications of enterprise blockchain in the loyalty industry (presenter Philip Shelper)
- 7.30pm: The state of blockchain loyalty programs in a bear market world (presenter Stacey Lyons)
- 8.00pm: Disrupting the disrupters; Start-ups using blockchain in travel to take on Expedia, Booking.com and other OTA's (presenter Max Savransky)
- 8.30pm: Event Close

* Applications of enterprise blockchain in the loyalty industry
This talk will discuss a range of major brands who are applying back-end enterprise blockchain solutions to transform their loyalty programs to reduce costs and improve the member experience. Loyyal, a company who built their enterprise blockchain loyalty platform on Hyperledger Fabric, will be covered in detail. Phil will also present a view of what the future of enterprise blockchain loyalty looks like.

* The state of blockchain loyalty programs in a bear market world
This talk will cover six blockchain loyalty programs operating around the world which are experiencing varying degrees of success or failure. Stacey will also provide her opinion on the key success factors required to make a blockchain loyalty program work.

* Disrupting the disrupters; Start-ups using blockchain in travel to take on Expedia, Booking.com and other OTA's
This talk will present an overview of five start-up companies using blockchain to take on the mighty giants of the Online Travel Agencies who dominate the hotel booking industry. Max will explore the different models they’re using and provide his opinion on which (if any) will succeed.

Organizer:

Cliff HUANG is Blockchain consultant.
Cliff's LinkedIn https://www.linkedin.com/in/cliff-h-7815aa4/

Presenters:

Philip Shelper (CEO and Founder, Loyalty & Reward Co) https://www.linkedin.com/in/philipshelper/

Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm. Phil is the author of ‘Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.’ He also manages www.blockchainloyalty.io, a global resource centre for everything blockchain loyalty.

Stacey Lyons (Marketing Director, Loyalty & Reward Co)
https://www.linkedin.com/in/staceylyons/

Stacey has years of experience within loyalty, marketing and eCommerce across multiple channels and businesses including Boost Juice, MyHouse and ModelCo. Most recently, Stacey managed the investor, member and retailer communications for blockchain loyalty company EZToken Rewards. Stacey is a proud pioneer of women in blockchain.

Max Savransky (Loyalty Director, Loyalty & Reward Co)
https://www.linkedin.com/in/maxsavransky/

Max has 10 years’ experience within the loyalty industry including roles at Mastercard Loyalty (Pinpoint), Silverneedle (Next & Sage Hotels) and Pureprofile. As Loyalty & CRM Manager at HOYTS, he launched the highly successful partnership with Qantas Frequent Flyer, including a world-first Qantas Points in-store redemption proposition. He is an active cryptocurrency trader.

Sponsor:
This is event is sponsored by IBM and Loyalty & Reward Co.

Notes:
Photos are usually taken during Hyperledger Sydney meetup for social purposes and eventually put online. Attendance is taken as consent.