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I Love Marketing - Grand Rapids Message Board › Why Should Your Business Care About Messaging?

Why Should Your Business Care About Messaging?

Dan K.
user 9142574
Group Organizer
Grand Rapids, MI
This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.

But the Messenger Bot revolution hasn’t taken off just yet, and many brands are still unsure as to whether Messenger is worth their efforts, whether their branded content would even be welcome on a platform mostly used for more intimate, personal interactions.

1. “The entire world is messaging”
Messaging is on the rise, with more and more people spending more of their time within messaging apps.


According to Flurry Analytics, time spent on social media and messaging increased a staggering 400% last year. Businesses are starting to realize that they need to communicate with users where they already are, and that chat provides a superior experience: email is spammy, text is very limited and phone calls require someone’s undivided attention.”


There's some relevant points here - though they’re not exactly 'mic drop' type revelations.

Definitely, messaging is on the rise – according to Business Insider, the combined user base of the top four chat apps is now larger than the combined user base of the top four social networks, while a study conducted by Pew Researchin 2015 found that Messaging is the dominant communication option among teens, with nothing else even coming close.



Given this, the extended logic makes sense – brands need to be where their customers are most active, thus messaging is a logical platform, but part of the growth of messaging could be driven by the influx of marketing and advertising content on social networks. Maybe consumers want a more private, simple messaging experience free of brand interference.

Still, there’s clearly potential there, when messaging is used right.

We will be diving into this and a few other reasons why you should be using messenger in your business immediately (and some tips on how to do it).

See you this Thursday @ Gravity (make sure to RSVP)

Talk Soon,

Dan
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