"Great group of people, entertaining teacher and delicious food! Just to clarify, this is more of a serious study group / lecture series about direct marketing than a social get-together for small business owners. Interesting stuff, I hope to learn more." - Nick on Feb 14, 2013.
"Awesome meeting! Great meeting for a small business owner. Everything Mathew mentioned about the hurdles of a small business really let me know he truly knows what it is like to be tackling marketing from a small business point of view and how intimidating it can be! He had some great suggestions and I can't wait to attend the next meeting to find out how to implement those ideas.
Definitely attending the next meeting as this is not a networking meeting but more a real opportunity to gather ideas to make a tangible difference in my business." - Genevieve Sawtelle on Feb 14, 2013.
"When you run your own small business, you just need to rely on your own judgement without being exactly sure what you are doing is right. At the last Meetup, I was happy to confirm that some of the things I was doing was right, and it was also very inspiring to hear some examples that were quoted by Matthew.
Also before coming to the meeting, I wasn't quite sure if my business would still have capacity to attract more clients, but I learned that an effective marketing also allows you to avoid the people you don't want to spend your time on, which is the reason why I decided to come along to the next meeting.
It's great to meet people in similar situations and to be able to share the ideas and experience. Thanks again Matthew for the excellent meeting and looking forward to the next one!" - Yoko Majima on Feb 17, 2013.
Which of these apply to you?
I own a small business, or am about to start one.
I know parts of my business should be automatic but I'm struggling to get things set up properly...
I'm too busy running my business to actually make any money!
My customers come and go. Some are good customers, some are bad...
I want to get better at business, so I'll have consistent, good results
15 Benefits Of Joining Our Group
Meet with other Tokyo business owners and entrepreneurs
Get marketing tips and tricks
Share ideas and insights
Be more systematic
Get more customers
Focus on "bankable results" (ROI)
Get practical solutions you can use straight away
Consolidate what you know
Get a second opinion on your website, flier, email campaigns
Improve your mindset
Create valuable connections
Discover hidden opportunities in your business
Ask questions, get help and help others
Be more disciplined
What You Need To Do Now: STEP 1: Read the group reviews to make sure this is the right group for you:
"A huge thanks to Matthew for putting this all together and I really enjoyed the first meeting and getting to know all the new members. I learned a lot during the session and was glad I took notes. There was a lot of information packed in there.
One good point was the idea of “market, message and media”. That’s the idea that before you plan your multimedia marketing blitz and write your first sales letter, you have to know who your market is. Not knowing my market well enough is a mistake I’d like to avoid in the future so that will be very helpful.
A good hack Matthew taught us is by looking at Amazon reviews of products in your business category. By doing that, you can get an idea of what is popular, people’s preferences and complaints about products and also the language they use to describe that. That language can be mirrored in your marketing to appeal more to your potential clients. And that’s a trick I will definitely be trying out from now. Thanks again!" - Alex Brooke on Feb 15, 2013
"People shared their ideas and problems about their own businesses and they tried to help each other.
The organizer, Matthew gave us a lecture about marketing. he was so prepared for this meet up! even though I didn't have any knowledge of marketing, this session made me think about lots of things deeply. I cant really express my feelings well here, but i really want to learn lots of stuff from Matthew and all the other nice people who were there last night. Big thanks to Matthew and all the people:)!
The Kimono cafe where we were last night was beautiful and the FOOD WAS SO DELICIOUS!! Nice food, nice people and great session:)! i cant attend the next one... but love to attend the future meet up!!" - Kana Sato on Feb 12, 2013
You Can Turn Your Business Around Now:
Narrow your focus and select ONE target market (at a time)
Use Direct Response offers to compel prospects to call you
Patiently and systematically educate and motivate prospects
Present your unique service offer in a way that makes it easy to get started
Deliver a "Dream Come True" experience designed from your client's perspective
Provide after sales service - even after you've already been paid
Nurture lifetime relationships and focus on lifetime value
Orchestrate referrals by giving your clients the opportunity to feel great
These 8 concepts will give you "Bankable Results". This means you will know roughly how much it costs to get a new customer and how much money you'll get from the customer during their relationship with you. Put another way, your business will be predictable, instead of being a mystery.