addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

IGDA San Francisco Event: Wright Bagwell, Autodesk, April 3rd, 7pm

Dear San Francisco IGDA Members,

We are thrilled to present Wright Bagwell at Autodesk on Wednesday, April 3rd at 7pm.


Farmville 2 Postmortem: What grew wild and what withered away


How do you build a sequel to a game that never ends? What happens when you introduce 3D graphics and deeper levels of gameplay to one of the most casual game audiences in the world? When Zynga San Francisco set out to build FarmVille 2, they searched for a way to re-imagine what FarmVille could mean for the current generation of social game players. Join Wright Bagwell, design director, and Mike McCarthy, creative director on FarmVille 2, as they present the challenges and key creative/design decisions that led to the game's success. The session will cover what went right and what went wrong, including the choice to go 3D, designing depth in gameplay without complication, creating a game-board that feels alive, the importance of having a natural fiction, and confronting the challenge of sequels in social games.


Wright Bagwell joined Zynga in 2011, and is currently a director of design. In 1996, his obsession with making Quake mods compelled him to abandon his doctorate work in neuroscience, and pursue game design as a career. Since then, Wright has worked at Marvel, Cavedog Entertainment, Valve, and Electronic Arts. Prior to Zynga, he was the creative director for the critically acclaimed Dead Space franchise. Wright has also worked on several other notable games including 007: From Russia With Love, 007: Everything or Nothing, 007: Nightfire, 007: Agent Under Fire, and XMen: Ravages of Apocalypse.



The Autodesk Gallery at One Market
1 Market St., 2nd floor,
San Francisco CA 94105

-The San Francisco IGDA Organizers-

Follow IGDA_SF on Twitter
The San Francisco IGDA is sponsored by:


Join or login to comment.

  • Alvin T.

    thank you for the invitation- I was very informative. My first time at the Autodesk Gallery - that was an awesome treat :)

    April 3, 2013

33 went

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy