Next Meetup

How Localization Requirements Change for Less Economically Important Languages
Networking 6:30 - 7 PM, and after the talk as time allows. Webcast: RSVP, then contact IMUG via Meetup for access. Directions and parking: About this talk: Localization planning follows a well-worn path: You adapt websites, products, and services for the locales with the highest GDP and return on investment, then work your way down the economic ladder with the development funds that remain. That approach pleases well-heeled users today, but leave many others on the outside looking in. As smartphones, smarter feature phones, and devices driven by and connected to the Internet of Things (IoT), that calculus will change. These innovations will place more communications, connectivity, and computing power in the hands of a much broader, more economically diverse population around the world. With that ubiquity will come rapidly increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As they support these new users, companies will have to make fundamental changes in core product development and localization practices. CSA Research founder Don DePalma will outline the essential and growing role of language in the user experience for current, new, and yet-to-appear devices for the next billion or two users. He share data describing how it will result in changing demand for language services and technology. In turn, he will outline the impact of evolving and revolutionary UX models on language service and technology providers. Learn what you need to do to keep pace with the next wave of globalization demand from markets your organization is not currently serving. About the speaker: Dr. Donald A. DePalma, Chief Strategist and Founder, CSA Research Don DePalma has more than 30 years of experience in the fields of technology, language services, and market research. As Common Sense Advisory’s (CSA Research) original founder, he is responsible for launching and developing the preeminent market research firm in the language services sector. Prior to founding CSA Research, he co-founded Interbase Software, served as vice president of corporate strategy at translation technology supplier Idiom Technologies, and was one of the first analysts at Forrester Research where he launched the firm's coverage of content management, application development for strategic internet systems, digital marketing technologies and customer relationship management, knowledge management, and business globalization. His book “Business without Borders” is widely used at university and business training courses. Don holds a PhD in Linguistics from Brown University with specializations in generative grammar, computational linguistics, and the historical phonology of Slavic languages. He has also studied at Moscow State University and Moscow Linguistic University in Russia, Univerzita Karlova in the Czech Republic, and ILISA in Costa Rica. :: Admission is free for IMUG members and Adobe employees, and $5 for all others. IMUG membership is only $20 for the first year, $15 for annual renewal, or $100 for lifetime membership. Click here to join, renew or pay a single non-member event fee via PayPal. Cash and checks also accepted at our events. Please RSVP via Meetup by 4:30 PM two days before the event to help IMUG and our hosts prepare badges for you in advance. After that time it's still OK to RSVP right up to the last minute, as that will help us ensure enough seats for everyone! Adobe® Connect™ webcast: If you can't join us in person, RSVP and then contact us via: Many thanks to Dr. Ken Lunde and Adobe Globalization for hosting IMUG! For maps, detailed directions, and more, see :: The hashtag for IMUG events is #IMUG408 and you can follow IMUG on Twitter:

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The International Multilingual User Group has been a forum for GILT* professionals and language technology users since 1987. We meet regularly in Silicon Valley. Read on... (

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