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Changing the Game: A Painless Localization Process

  • Feb 20, 2014 · 7:00 PM

IMUG maps, directions:
No webcast: if recorded, we will post a video link here later.

This talk will explain how our development team transformed a rather painful and costly localization process into a painless, less expensive process that resulted in higher quality results. We did this by rewriting the rules of the game: changing the development process, the localization infrastructure, the technical writing process, and the localization testing scheme, mainly through automated processes and a new team structure.

This was not just a pick-up game, either. Embarcadero Technologies provides the industry's broadest and deepest set of software tools for software developers, DBAs and architects. One of the company's biggest products, RAD Studio contains more than a quarter million software translation units, and offers more than 100,000 pages of documentation. RAD Studio is an Integrated Development Environment (IDE) that provides native executable code for Windows, OS X, iOS, and Android from one code base, one team, and one schedule. When we undertook this transformation, we were aware that the wrong choices could have led to very serious consequences worldwide.

Masahiro AraiMasahiro Arai is a manager for quality assurance, documentation, and localization at Embarcadero Technologies, Inc. He manages engineering quality assurance teams, and teams of technical writers, localization coordinators, localization engineers, and linguists, in North America, Europe, and Asia. He was previously with Borland Software, where he managed localization engineering teams in the U.S., after working as a product marketing manager at Borland Japan. He holds a master degree in electronics engineering from Tokyo Denki University in Japan.



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Many thanks to Zoli Stekkelpak and Google i18n Engineering for hosting IMUG events at Google! For directions see



Twitter The Twitter hashtag for IMUG events is #IMUG408, honoring Silicon Valley's main area code. Yes, we'll be in 650 this month, which used to be 415, at the Googleplex, which used to be SGI. It's still 408! :-) Follow @i18n_mug:


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  • Danielle

    Well-delivered, complete and smooth presentation.

    February 21, 2014

  • Michael D.

    Great preso! Thanks Masahiro!

    February 21, 2014

  • Jessica R.

    Thanks Masahiro! That was a great overview of all the challenges loc mgrs face on the path to global readiness; I really enjoyed it.

    1 · February 21, 2014

  • Gergana A.

    Liked the clear structure of the presentation and the honest real life examples + the dose of QA methodology hinting locale-dependent vs. locale-independent split of testing scope. The relaxed style and how graciously the presenter handled the equipment hiccup, was refreshing, *:)

    February 21, 2014

  • Rodrigo

    I liked it, clear presentation, well structured with some very interesting points and angles.

    February 21, 2014

  • Kat M.

    Good: organized presentation, well-given. The lessons presented seem a bit outdated. It was however good in that good analysis of issues and subsequent reorganization can lead to a good outcome.

    February 20, 2014

  • Kevin R.

    Great presentation, Masahiro!

    February 20, 2014

  • Danielle

    Anyone able/willing to carpool from/to any Bart station? Thank you!

    February 18, 2014

  • A former member
    A former member

    Are you streaming/broadcasting the event for those based somewhere else? If so, I'd love to attend.

    February 1, 2014

    • IMUG

      Hi Marta, Sorry, no webcast. If recorded, we will post a video link here later. (We can't say for sure if a recording will be released, due to all the reviews, approvals, and technical issues involved.) ---Joe

      February 1, 2014

    • Yoko

      I am also interested in video/audio recording if no webcast available. Hope it will work out!

      February 10, 2014

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