Admission is free for members and host employees, and $5 for all others.
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all of their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to "be global" by serving local audiences in a consistent, streamlined and cost-efficient manner.
Delivering a winning customer experience across markets involves so much more than translation. Based on qualitative and quantitative primary research, Rebecca Ray will share the new Globalization Maturity Model designed to guide all levels of an organization in how to achieve efficient business process globalization.
About the speaker:
Rebecca Ray is a director of research at Common Sense advisory, focusing on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization.
She previously managed worldwide product design, localization, and marketing for IBM, Netscape Communications, Remedy Systems, Symantec, and Sun Microsystems. Rebecca has lived and worked in Asia, Europe, the Middle East, and Latin America, is fluent in English, French, and Spanish, and is proficient in Portuguese and Turkish.
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