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Price: $10.00 /per person

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****Igniters6Word game (http://vorkspace.com/blog/index.php/future-design/) is On: Tweet the Future of Design in 6 words (https://twitter.com/intent/tweet?original_referer=http://vorkspace.com/blog/index.php/future-design/&text=Future%20of%20Design%20in%206%20words%20&hashtags=Igniters6Word,FutureDesign&via=Vorkspace&original_referer=http://vorkspace.com/blog/index.php/future-design/) and Win awesome prizes (http://www.meetup.com/Igniter/photos/14422032/?success=uploaded#[masked])!! ****

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Event Agenda:

6:30pm Doors open for registration
7:00pm Event starts. (Doors close)
8:30pm Networking, Prizes, and light refreshments.

* Please be sure to get to the event with enough time to park, register and get seated. Doors will shut promptly at 7pm.

* Stay for networking, prizes, and light refreshments at the after party!

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Welcome and moderated by:

Yossi Feinberg (http://www.gsb.stanford.edu/users/yossi)

John G. McCoy-Banc One Corporation Professor of Economics
Stanford Graduate School of Business


Faculty Director of Stanford Ignite (http://www.gsb.stanford.edu/programs/stanford-ignite)

Bethany Coates

Assistant Dean
Global Innovation Programs at Stanford Graduate School of Business

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One of the World's Most Influential Designers (http://images.businessweek.com/ss/10/02/0201_worlds_most_influential_designers/22.htm), Don Norman, former Apple vice-president and co-founder of the Nielsen Norman Group (http://www.jnd.org/), is the author of the classic book "The Design of Everyday Things (http://en.wikipedia.org/wiki/The_Design_of_Everyday_Things)", a must-read for any executive looking to understand the scope of design.

This is a discussion session with Mr. Norman. In addition to lots of questions about UX design, his books etc. Norman understands the pain of startups. He was a VP of Apple and he now is on the board and advisor to numerous startups in the US and Asia. He even is co-founder of a current hardware (cooking appliance) startup, so he fully understands the pain of doing early prototypes and raising money. ( http://www.crunchbase.com/company/palate-home )

Don will discuss any topic of interest to the group, responding to questions from the audience. Know what's new in the revised Design of Everyday Things, what has been added -- and why. (One important chapter explains why in the real world of budgets and schedules, it is seldom possible to do things the ideal way.) Norman is a big fan of MVP -- The Minimum Viable product philosophy.

Norman coined the term "user-centered design" for the first time in his book The Design of Everyday Things and this is the chance to understand your users and what user centered design actually means. Get the revised edition of The Design of Everyday Things (http://www.amazon.com/Design-Everyday-Things-Expanded-ebook/dp/B00E257T6C/) for an opportunity to get it signed by Don himself.

Get the latest version of the book at amazon (http://www.amazon.com/The-Design-Everyday-Things-Expanded/dp/0465050654/)

Here is the Ted session of Don Norman. Don Norman: 3 ways good design makes you happy. In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things.

http://www.youtube.com/watch?v=RlQEoJaLQRA

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Directions and parking info: http://www.gsb.stanford.edu/visit (http://www.gsb.stanford.edu/visit)

Campus map here

Knight Management Center Map here (http://www.gsb.stanford.edu/sites/gsb/files/map-kmc.pdf) (Our event is at CEMEX)

* Parking at the GSB parking lot is free during our event

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This event is proudly sponsored by Stanford Ignite (http://www.gsb.stanford.edu/programs/stanford-ignite).

Stanford Ignite is a certificate program offered by the Stanford graduate school of business that teaches innovators to formulate, develop, and commercialize their ideas.

You are eligible to attend this event for FREE (via a refund) if you match one of the follow criteria:

• Currently a full time Stanford Student (Does NOT include alumni. You must present your student ID on the day of the event to qualify for a refund).
• Current or previous participant of the Stanford GSB's "Stanford Ignite (http://www.gsb.stanford.edu/programs/stanford-ignite)" program.

In order to attend for free, you MUST RSVP and pay first, then follow the steps described in our Refund Request Form (https://docs.google.com/forms/d/1t0p8izC2a2rwv_M41qTk9Z1fPbaDKb12JY3fnaHLCy4/viewform). All refunds will be done after ID verification on the event day and refund will be issued after the event.

* NOTE: You cannot attend the event without an RSVP on Igniters Meetup group.