Chief Packaging Officer
Comes to Market:
Kodak is an iconic American company that has been going through an enormous transformation. Its evolution from one of the best known consumer companies in the world to a B2B company is leveraging its culture of innovation and technology – especially in the packaging industry.
Join us at our first meet-up of 2015 – Monday, April 27th from 6 to 8 p.m. -- to learn how Kodak is embracing inbound marketing to establish itself as the thought leader in packaging -- and to generate qualified leads.
Come and hear Josh Fedeli, publisher of Kodak’s new content portal http://www.chiefpackagingofficer.com and Director of Sales and Accounts for Design2Launch, a Kodak business. He’ll share with you how he and his team:
· Started with a big idea
· Built a content strategy
· Got the right people on board
· Leveraged inbound techniques – personas, SEO, social media -- to build a solid foundation
· Put together a comprehensive launch plan
· Are analyzing results since launching 60 days ago -- and enjoying some early successes
This promises to be a fascinating discussion for our first meeting in a year. We look forward to seeing familiar faces and making new friends -- and telling you about more of the exciting things we’re planning for the months ahead. Light hors d'oeuvres and refreshments will be served.