Advances in technology for publishers and readers also affects book marketers. With the rise of digital publishing and the shift to buying books online, authors now have a new set of tools and opportunities to reach readers. Join Magdalene from Greenleaf Book Group to learn what tools you have at your disposal, how to get the most out of your marketing, and what three things you need to consider before you start promoting your book.
Magdalene Thomas works with authors to design, execute, and evaluate balanced, thoughtful marketing campaigns surrounding their book launch. Prior to joining Greenleaf, Magdalene worked in publicity for Dorling Kindersley and spearheaded the marketing team for an independent international ebook retailer. While she has worked in both traditional and independent publishing, she much prefers independent publishing because she gets to work one-on-one with authors. She holds a BA in International Journalism and Media from Richmond University in London, England.