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All Group Reviews

  • Influence Others

     In decades of engineering in the high performance computer and security sectors, maintaining an audience's attention has been a constant challenge. In April, I attended a session Nathan gave at the Internet Identity Workshop where I learned a highly useful technique that completely changed the way I describe my work - simply using the word "you" instead of "I" or "we" is more likely to get people's attention. The result is a more productive interaction with my audience. If you have a chance to attend one of his sessions, it’s time well spent, especially if like me, you have a deep STEM background. 

    Alan K. on Dec 25, 2018.

  • Influence Others

     Grat as always! 

    Rod M. on Feb 5, 2018.

  • Influence Others

     Nathan does a masterful job of presenting insights from neuroscience, evolutionary psychology and behavioral economics that are relevant to persuasion. Even more, he presents them with a direct style that I found helpful in improving my own communication skills. Even as an MD/PhD presenting to a variety of audiences, such as doctors, neuroscientists and computer scientists my presentations are much improved with his approach. 

    Tsvi on May 12, 2017.

  • Influence Others

     As a business angel for 10 years and a mentor on many European accelerators, I've seen many pitches, some of those pitches communicate excitement, but most failed to arouse my interest. By attending this meetup, I learned the reason why: Humans communicated on two channels - one were aware of and the other we’re not. But, it’s the latter one which makes the biggest impact. Once Nathan demonstrated the difference, it made total sense and I'm questioning myself how didn't catch something so important before. Thanks to this meetup, I’m much more aware of the non-verbal signals I’m sending along with my words, and that alone has made me a more confident presenter. 

    Hrvoje P. on Apr 13, 2017.

  • Influence Others

     With professional credentials including UC Berkeley (JD), Harvard (MBA) Stanford (Phd) and also active as advisor to many startups—keeping up on the latest research—especially advances in neural science—is big challenge. Fortunately, I’ve discovered Nathan’s sessions distilling fascinating insights about how the brain processes messages, and shows application to high-stakes situations where negotiating really counts: attracting investors, customers, partners. One very valuable takeaway advantageously employing the rhetorical form he labels ‘Interrogative Conditional’ - If X is interesting, then do Y — to successfully improve engagement. For startup teams, there’s huge ROI from learning how leading edge neuroscience research applies in business scenarios. Not surprisingly, Nathan is an engaging, even provocative presenter who connects with his audience. Just by observing him in front of the room, you’ll pick up persuasion tips you’ll use throughout your professional career. 

    Stephen R. on Mar 30, 2017.

  • Influence Others

     I 100% recommend attending a session of Influence Others. Nathan knows how to deliver a talk, and he’s clearly excited about the subject, infecting many in the audience with his enthusiasm. I not only learned fascinating facts about the brain, but also practical tips to improve how I communicate. Starting 500 million years ago, brains evolved in three major layers (‘Triune Brain’). That arrangement controls how people make decisions and sets up universal steps everyone takes in processing messages. Using example templates Nathan demonstrated in the class, I now compose my messages so they’re aligned with those steps, and so more likely to get the reader’s attention. For example, I no longer start my messages with ‘what’ we offer, but instead first answer ‘why’ my product matters. That simple change alone has made a BIG difference in our response rates. So, if you’re part of a startup’s marketing team like I am, then you’ll get a lot out of attending, like I did. 

    Melissa C. on Mar 22, 2017.

  • Influence Others

     After attending Nathan’s class at Founders Space and then his meetup, Influence Others, I've become much more polished in my presentations and marketing materials. Having taken mostly STEM courses, I didn’t learn much about marketing and communication in school, but had the potential to be good at it. Nathan saw this potential and we've been working more closely on refining our pitch and presentation deck since then. For those of you who haven't attended Nathan's events, he does a great job communicating how the human brain evolved to form and shape many of our instincts and how marketers and presenters can use them to not make mistakes and make their presentations more powerful. 

    Yatit on Feb 27, 2017.

  • Influence Others

     I attended Nathan’s session with guest author Nir Eyal discussing his book, 'Hooked', which I hadn’t read, but heard much good feedback about. Both entertaining speakers, Nathan and Nir were a great combo. Nathan pre-faced Nir’s talk with an overview of the fascinating brain science behind creating repetitive behaviors. I learned about the ‘triune brain’ and how two if its parts – Neocortex and Limbic System – interact so seemingly minor pleasures lead into habits, many of them beneficial, but others harmful. Next, Nir explained the four steps people go through in creating habits, pointing out the incentives products need to get their users to keep coming back. He then turned his talk into a practical mini-workshop, answering questions the audience had on applying the steps. For me it was time well-spent, because I picked up insights I plan to use in many future situations, both social and professional. 

    paul r. on Feb 23, 2017.

  • Influence Others

     I've attended three of the ‘Influence Others’ sessions so far and at each one I learned fascinating facts about the brain that I was able to put to use to improve my own communications skills. In fact, I can confirm the tag line from the meetup - 'Gain By Understanding Your Brain' - is valid, as that is exactly what happened to me. I picked up on stuff I wish I learned in business school, and after attending there is no question I'm a more confident communicator. So I highly recommended attending a session of 'Influence Others'. But warning, you’ll likely be back. 

    Andrey O. on Oct 22, 2016.

  • Influence Others

     I just discovered this group and attended for the first time to hear Nir Eyal and Nathan Schor present. This is high-quality, thoughtful content. I'll be back. 

    ShawnM on Oct 9, 2016.

  • Influence Others

     Nathan is a highly entertaining speaker who pulls together decades of brain research, including the most state of the art studies, and boils it down into real, actionable items I can apply to my startup immediately. I've attended three sessions of the Influence Others meetup so far, and it's been tremendously helpful. I came in knowing a lot of neuroscience from my background in academia, but I didn't have any insights into how to apply that to marketing my startup. Like a few other reviewers, I've found his ‘Bogus Or Brilliant’ marketing examples particularly memorable, and also useful in crystallizing the types of messaging the brain will really respond to. I reformulated my startup's pitch and homepage presentation using his insights into how the brain makes decisions, and the improved reactions from early testers were instantly noticeable. I would highly recommend attending the ‘Influence Others’ meetup to anyone with an interest in neuroscience, marketing, or startups. 

    John M. on Aug 15, 2016.

  • Influence Others

     I attended two sessions of the Influence Others meetup and *each* was eye-opening. Obviously practicing what he preaches, Nathan is a stimulating speaker and the content was thought-provoking. Especially ‘memorable’ was the insights Dr. Simon demonstrated from her book - Impossible to Ignore .The examples of both bogus and brilliant marketing campaigns helps me to actually understanding why a specific technique works better than another with hard science to back it up. That’s a HUGE benefit, since many other events doesn't show you the hard science behind it which I've been looking for but only the numbers and marketing technique used. So for me, and for anyone else selling something to someone or getting them to agree to an action plan, attending the Influence Others meetup was unquestionably time well spent. 

    Ed T. on Jul 30, 2016.

  • Influence Others

     I saw Nathan speak at PropelSF, an event which connects startups with investors. Nathan's presentation was fantastic: he's not only a talented and engaging speaker, but the content he presented was highly helpful in figuring out just what it is that startups are truly selling and what is it people are really buying. It's oftentimes not the product, per se, but the benefit. And beyond the benefit, there are the hidden triggers of our primal behavior. If you need help in figuring out what triggers your market may have, come see Nathan speak. You won't regret it. 

    Matt S. on Jul 14, 2016.

  • Influence Others

     I met Nathan at Founders Space learnt a lot by attended his classes. I hadn’t before given much thought to what shapes human behavior and why we choose a certain option and not another, so learning some of the rules wired into our brain’s was eye-opening. Even better, the sessions were practical. As an entrepreneur struggling with globally scaling my business model, I picked up a few useful tips/tricks. For example I started applying the ‘Start With Why’ method he explained the brain prefers and beginning to see results. Totally happy about that. :) 

    Akobir A A. on Jun 2, 2016.

  • Influence Others

     Nathan’s approach of applying the latest development in neuroscience was truly insightful, helping me with a problem I’ve always had as a technical entrepreneur: I struggle for a long time delivering concise and emotional messages describing the value propositions of our product. After applying the knowledge I picked up from Nathan’s sessions to our pitch deck, I was able to craft a much more concise and impacting message. And it worked in attracting more investors and partners. What was especially useful was learning about the important role ‘Why’ and the 2nd person voice play in getting a user’s attention and how those two methods work together to appeal to our subconscious decision making mechanism. Those are insight I’ll make much use out of in the future. :) 

    Alexander V. on May 26, 2016.

  • Influence Others

     I have attended Nathan's meet-ups three times now, and since using his techniques, we have already seen an increase in our app's organic sign-ups through our website and Facebook pages. One of the most important images that we used from a lesson was one about crafting an emotional message. The example Nathan used that was "Heading to Florida" versus "Heading Home to See Mom for Christmas" was all I needed to see and understand what a difference why-based messaging makes. I highly recommend Nathan's classes, because even as a seasoned sales person like me, I've learned what things I can do to improve my power of influence and improve our business marketing messages. 

    Tash J. on May 12, 2016.

  • Influence Others

     Thanks for the insights Nathan. It was a highly informative session summarizing some very interesting books (I don’t have time to read) and fascinating milestone experiments. The evolutionary psychology impact on persuasion was timely, as I recently had my DNA analyzed by 23andme and it came back with 3.3 percent Neanderthal. It’s hard to say what benefits, if any, there is from the addition of Neanderthal DNA; some scientist suggest it adds an extra layer of immunity and also contributes to risk taking; which may have contributed to the evolution of a technology driven human race. 

    Robert "Erick" T. on Apr 20, 2016.

  • Influence Others

     If a better understanding of how people *actually* make decisions is important to your startup's success, then sign up for Nathan's next class. As founder of BooqSmart.com I was part of the winter cohort at Founders Space, where I attended Nathan's classes on applying neural science to sales/marketing. His passion for the subject is contagious, showing findings I had no idea were taking place. So I continued attending his classes after graduating, since the discoveries he presented are not only fascinating, but even better, useful in helping our team come up with messaging more likely to attract attention. One insight, in particular, he discussed at a class at Runway – 'Periodic Table of Core Emotions' – noticeably improved *both* our pitch and marketing messages. 

    Christopher B. on Apr 15, 2016.

  • Influence Others

     Nathan teaches a scientific approach to neuroscience and marketing, not only putting recent advances in neuroscience in layman's terms, but also outlining a 'periodic table of emotions' that showing how different marketing mentalities focus on different sectors. I found Nathan's talk highly useful in putting the world of marketing into a perspective that I can apply to future projects. 

    Bruce L. on Apr 8, 2016.

  • Influence Others

     Anyone who is in the business of driving consumer behavior is missing out on multiple practical ways to improve their marketing message, if they don’t attend this series of classes! 

    Danielle Y. on Mar 24, 2016.

  • Influence Others

     We first heard Nathan speak at Founders Space and his talk really helped shape how we formed our pitch and present our business. Learning that roughly 90% of all decisions take place below the line of conscious thought was game changing. Nathan not only walked us through the implications of this fact but also provided tangible examples of smart and bogus marketing currently in use. The content is well researched and thoughtfully put together. I give it a highly-recommend. 

    Ginny T. on Mar 3, 2016.

  • Influence Others

     I entered the Founders Space incubator with a prepared investor pitch. But then attended Nathan’s class where I learned about the ‘Science of Why’ - a much better approach because it exposes the core motivators influencing human behavior. Using those insights, we completely transformed the pitch into one that was much more compelling. Well worth attending. In fact, the only party I wouldn't recommend this class to is my competitors. 

    Andrew on Feb 9, 2016.

  • Influence Others

     Great use of time, learned new and useful material, so I totally recommend it, especially if like me, you didn’t learn this important skill in school. I sat through several persuasion seminars and they usually boiled down to exploring the obvious. But the one Nathan put on was, right from the beginning, different. I especially liked the summaries of the science work – for example the experiments with the mint at high class restaurants and the spinning wheel, both showing how people are influenced by subliminal forces they are not aware of. Those insights are directly useful in my marketing work. In fact, the class ran almost an hour over time, and almost everyone stayed to the end. It was that good. Would recommend! 

    Jeffrey A. on Feb 1, 2016.

  • Influence Others

     Nathan's ideas at the intersection of cognitive neuroscience and marketing really change the game for all marketers out there. I highly encourage people who are curious about how the working of our brains impact our decisions to join the group and participate – it will take your work to the next level. Thank you Nathan! 

    Joe V. on Jan 31, 2016.

  • Influence Others

     Nathan's class is very intriguing and he does a great job of keeping the room fun and relaxed. After class Nathan spent 5 minutes with us and took our deck from good to great. He challenges the way you think to get more our of your messaging. 

    Kevin C. on Jan 29, 2016.

  • Influence Others

     If you want to take your marketing to the next level, and be able to generate a favorable response from your target audience and get them to take action - understanding cognitive neuro-science as it applies to marketing and communication is a MUST! Nathan makes it fun to learn and easy to understand with multiple real world examples. I wish I had professors and teachers who taught in such a captivating and entertaining ways as Nathan does. Utilizing the principles of cognitive neuro-science that Nathan teaches, will add real dollars to your bottom line and will GENERATE MASSIVE RESULTS for you and your clients. As a life-long student of marketing and a practicing consultant, it was refreshing to see cognitive neuroscience-backed marketing principles at work behind the scenes. Understanding these principles will enable you to generate accountability-based results for your clients without wasting their marketing. Thank you Nathan! Looking forward to next class! :) 

    StefanSki on Jan 27, 2016.

  • Influence Others

     A really inspiring and insightful coaching session! Nathan gives tons of information to work with and you learn the deep secrets of marketing, based on science and pure human evolution! I loved it! I will go again and again! Thanks Nathan! 

    Carlos R. on Jan 20, 2016.

  • Influence Others

     An amazing presentation about the brain, cognitive science and marketing. A game changer in a lot of my perspectives. The examples comparing good marketing from bad was especially useful. Thanks Nathan for your insights and to Hugo & Preetha congratulations for the event coordination! 

    José F. on Nov 25, 2015.

  • Influence Others

     Yesterday I attended Nathan's fascinating presentation on what evolutionary psychology has to say about persuasion, at the Runway incubator in San Francisco. Nathan described recent advances in evolutionary psychology and drew insights applicable to marketing and advertising. I particularly appreciated the side-by-side examples of good and bad advertisements of similar products. 

    Francisco C. on Nov 20, 2015.

  • Influence Others

     Nathan's insights are fundamental and reconcile a lot of fragmented knowledge from behavioral economics into a coherent framework. As an example, the attention an individual is willing to spend is a function of expected benefit and expectations are mostly governed by "sub-conciouss" judgments. Secondly, experiences that deviate from learnt patters are delegated to the higher levels of "consciousness", i.e. the neo-cortex and affect deeper considerations. This understanding makes it easier to design a pitch into small chunks of pleasant surprises and build natural excitement around it. On the flipside, it also explains why unpleasant surprises are a deal breaker, reminiscent of the natural aversion to loss, prospect theory and Hertzberg's hygiene factors. Thus, I highly recommend Nathan's lecture to anyone that needs an overarching but applicable framework to improve communication of a USP in one's online presence, pitches and product presentations to clients. 

    Alex H. on Sep 12, 2015.

  • Influence Others

     I have attended several of Nathan's classes at Founder's Space. He speaks in depth about many topics that others simply gloss over. My largest take away was his deep dive into the Limbic system and its importance in decision making. 

    Dave I. on Sep 5, 2015.

  • Influence Others

     I attended two sessions of Nathan’s class, and each one was time well spent. I’m now much more informed about a subject important to me as an entrepreneur. And I also learned about the major influencers who are creating the new discipline of Social Cognitive Neuroscience like - Cialidini, Kahneman, Sinek, Morgan, and others. Before the class, I had no idea of the recent discoveries they made about how evolution biased the way the brain evaluates messages, especially those intending to get us to buy. And even less about how to apply them to benefit my startup. The findings Nathan discussed were not only fascinating, but also useful. My co-founder and I started applying them right away. 

    AL on Aug 31, 2015.

  • Influence Others

     We we’re privileged to have Nathan as one of the mentors at Founders Space in San Francisco, where his class summarizes several seminal books in cognitive science, and blends their findings with his professional sales experience. The combination turned out to be both informative and entertaining. We applied what we learned to our startup, iProperty, and it helped a lot in positioning our message so it was much more persuasive to investors. I would unequivocally recommend joining the meetup and attending the next session. 

    Jayson S. on Aug 31, 2015.

  • Influence Others

     Nathan joined our Meetup group, Pitch Coach, as a Guest Coach and did an amazing job. He has a knack for engaging the crowd and educating with unique content. He gave very insightful advice on pitching that people rarely focus on. Specifically, what is not being said, even before the pitch. I now have a whole new host of elements to critique people on when providing feedback. Thanks, Nathan! 

    Ben L. on Aug 20, 2015.

  • Influence Others

     I really value the summary of important and useful subjects into digestible format. Nathan makes something very complex into something simple and special. Especially useful was the why millions of years of evolution pre-disposed Homo Sapiens to respond favorably to some forms of communicating over others. That alone made the class time well spent. 

    Dru B. on Aug 20, 2015.

  • Influence Others

     Nathan is one of our mentors in the FoundersSpace startup program. After each of his lectures, I knew exactly what I need to change on my marketing / sales material or even on the website of my business to make it more appealing. Small changes do make a big difference. The things that he teaches are extremely valuable because they are easy to apply, you get instant results, and the improvement is exponential. His deep domain knowledge in the field of neuroscience allows him to take a complex subject and make it understandable and easy to remember. I definitely recommend attending one of Nathan’s classes or sitting in on a 1 to 1 session with him if you get chance. 

    Alex on Aug 19, 2015.

  • Influence Others

     I had the pleasure of attending two sessions with Nathan in San Francisco as part of the activities we were doing in a program for Mexican enterpreneurs visiting and whatching the ecosystem in the valley. I was really impressed with the information about the art of persuation when giving a pitch to investors and in general. I'd definitely recommend attending his classes . Thank you Nathan! 

    Norma C on Aug 18, 2015.

  • Influence Others

     I had two sessions with Nathan in San Francisco last week with 20 other Mexicans and the experience was fantastic. We learned the art persuasion and how to improve our pitch. I had the opportunity to give a pitch on an event on the same day in the evening, the experience was amazing, I considered it as the graduation of the training with Nathan. Thank you so much! 

    Gerardo R. on Aug 17, 2015.

  • Influence Others

     Nathan gave us last week 2 sessions about Persuasion for Founders and Pitch feedback to a group of 20 Mexican Entrepreneurs. Everybody loved the session! We founded very useful using such techniques when approaching customers, designing business cards and improving our messaging in websites. In terms of Pitches feedback, the class helped us a lot to gain confidence when presenting to an audience and to be more strategic when selling our business idea. Highly recommended! Thank you Nathan. 

    Carolina C. on Aug 17, 2015.

  • Influence Others

     This is an empowering class, and if you come from a STEM background you should seriously consider taking it. 

    June P. on Aug 15, 2015.

  • Influence Others

     If you want to understand why a customer eyes glazed over when you made your sales pitch and he does not return your emails, go and attend Nathan's class. 

    Yuval B. on Aug 8, 2015.

  • Influence Others

     A very insightful and compelling presentation! Knowledge is applicabe right away in many fields- also for daily life. Underpinning or falsifying marketing and sales assumptions based on latest scientific research. Thanks for sharing the knowledge and passion about these topics. 

    Marco W. on Aug 5, 2015.

  • Influence Others

     I really enjoyed learning about the brain research behind persuasion in the class at Founders Space. Nathan has a great way of explaining not just the science, but more important, he focuses on practical examples which I applied right away to my startup, Frux. In a follow up, he was blunt about my weak tag line. It’s not what I wanted to hear, but it was true. I’m grateful that he didn’t sugar coat his critique. Instead he offered a much more compelling way to present my business model. 

    Patrick K. on Jun 24, 2015.

  • Influence Others

     Nathan, does a great job dismantling your message and drill down to the core essentials. His no-nonsense critique is not what I wanted to hear, but it was very much what I needed to get my message across. 

    Rizan on Jun 9, 2015.

  • Influence Others

     The science based approach Nathan uses to explain why some things work and others don’t was really helpful. My team applied it to our presentation and it made a noticeable difference. If you have a good business model, but are struggling with how to express it in a way that makes people pay attention, then definitely sign up for the next class. 

    Andrew M. on May 28, 2015.

  • Influence Others

     The class was highly informative, all new material I hadn’t known before. It was especially useful in helping us come up with a compelling tag line for our product which tracks what your dog is up to when you’re not around – ‘Know Dog, No Worries’. 

    Jun G. on May 28, 2015.

  • Influence Others

     Nathan has really helped us to fine tune the most compelling value communication. It was great going thru all the different shades of gray to optimize our tag-lines, 2' minutes pitch, and our deck. We have now a communication asset that I am sure will last long time and, what it's more important, I think it will strike most of the times. Thank you, Nathan, for the great help and support. Ciao 

    Carlo M. on May 23, 2015.

  • Influence Others

     Excellent presentation into an overlooked and misunderstood area. Nathan improved my understanding that reflected new approaches in our methodology. Nathan is a great teacher. 

    Brad D. on May 15, 2015.

  • Influence Others

     Nathan is definitely a powerful teacher and he knows how to instill knowledge. Even if, like me, you’re close to comfortable with your presenting skills, the class will improve them. But if yours need an update, then definitely attend. 

    Phat on Apr 4, 2015.

  • Influence Others

     Nathan is such a great speaker who extracts the information into a digestible size and filled with so much knowledge about everything! His session was very intriguing and the class was none like any other. You're definitely missing out on a great opportunity to improve your communication skills, if you don't attend. Definitely will be back for more! 

    Jasmine C. on Mar 26, 2015.

  • Influence Others

     I found Nathan's material to be extremely valuable and I recommend his sessions to anyone interested in improving their ability to motivate others. 

    Matthew F. on Mar 23, 2015.

  • Influence Others

     Nathan's neural science approach was intuitive even for someone with an EE degree. I recommend his sessions for someone to improve their skills especially persuading investor. 

    Woosik K. on Mar 22, 2015.

  • Influence Others

     It is a great Meetup group! 

    Terry L. on Dec 4, 2012.

  • Influence Others

     Great! 

    Alan on Dec 4, 2012.

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