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Structuring Successful Strategic Relationships: Optimizing Opportunities

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Ron Ben-Yehuda has more than twenty years’ experience helping his clients to commercialize their intellectual property and technology. He works with clients at all stages, from pre-investment startups to established mid-market companies to Fortune 100 companies. His experience includes:

· Technology Licensing, Development and Marketing and Related Services: Hundreds of patent, software, content, trademark and other licenses; technology development deals; joint ventures; strategic marketing relationships; manufacturing and fabrication agreements; revenue sharing relationships; and sales and marketing agreements of all types.

· IT acquisitions, licenses and services and BP Outsourcing: Outsourcing and other technology-related acquisition, license and service agreements and related SLAs.

· Mergers and Acquisitions: Sales of intellectual property or of businesses that hold significant intellectual property and the associated intellectual property due diligence.

· Online Sales and Marketing; SaaS: Agreements relating to e-commerce and other online activities, including agreements involving cloud-based applications and services and online marketing and advertising, as well as all related privacy policies and terms of use.

· Intellectual Property Planning and Strategy.

Ron also has practical business experience. He has served as general counsel of two software companies, one private and one public. At one of those companies, he was also the Chief Business Development Officer, overseeing the establishment and development of numerous strategic marketing and technology relationships that generated most of the company’s customer acquisition and growth during his tenure. He uses that business experience to help his clients structure successful strategic relationships.

Ron has been a frequent lecturer and author, speaking at numerous conferences and events, including conferences or events sponsored by UCLA Law School, the USC Computer Law Institute, the Copyright Office, the Practicing Law Institute, KPMG, Southern Methodist University, the Computer Law Association, Glasser LegalWorks, the City of Hope and the Korean Institute of Technology and the Law.

Ron earned a B.A. in economics, Phi Beta Kappa, summa cum laude, from Yale College, and a J.D., with distinction, from Stanford Law School.