Past Meetup

Pivot or Die: Startup Lessons for Innovators

This Meetup is past

116 people went

Cross Campus

85 N. Raymond Avenue · Pasadena, CA

How to find us

Venue is located on the 2nd floor. Free street parking until 11:00 am; except where valet signs are posted. 90 minutes free parking is also available at nearby parking lots.

Location image of event venue


Topic: Pivot or Die: Startup Lessons for Innovators

On Day One, your startup is a series of untested hypothesis. As Steve Blank famously says, entrepreneurs need to get outside of the building for facts because only opinions lay inside. No business plan survives customer contact because odds are, one or more of your assumptions will be wrong.

A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product.

Mauro will share how he went into the field to test assumptions and gain customer insights. Learn how he practiced customer development for his startup and how the process changed when he pivoted from software to hardware. (Yes, you can do lean startups for hardware).

If you are working at a startup or at a large company that it looking to stay competitive, Mauro's lean startup stories from the trenches will inspire and empower you to achieve success faster.


For over 20 years, Pete Mauro has brought innovative products to market for emerging platforms and frontier technology. He is a lean startup expert who has spent equal time at venture backed startups and Fortune 100 companies.

At Drone Squad, Mauro is building the worlds first immersive augmented reality robotic gaming platform.

At Microsoft he partnered with companies to envision and prototype holographic computing solutions. At Nokia, Mauro developed a location based AR gaming platform with Dreamworks that used live mapping, traffic, weather, POI and check-in data to transform the real world around players into the medieval world of How to Train your Dragon.

As head of mobile product at Warner Bros., he developed the company's first mobile app portfolio across all studio brands and franchises.