Data Matters - An Authorized Google Workshop

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450 Design Avenue · Winston Salem, NC

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Corner of Rams Drive and Design Ave. - Free Parking


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Sponsored by Flywheel and the Winston-Salem Chamber of Commerce
Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.

What you'll learn

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

In this session we’ll introduce talk about:
● Identifying business goals (and how you plan to use your online presence to achieve them)
● Incorporating data into your plan
● Selecting tools to help you find the answers you need

About the Instructor - Demming Bass:

Demming is a national speaker and trainer for Google’s Get Your Business Online program and the CEO of two creative marketing consulting firms. His marketing, branding and public relations career began in the early 1990s. After an award-winning career as a chamber of commerce executive in NC and GA for 17 years, he became Constant Contact’s Southeast U.S. Regional Development Director where he trained more than 8,000 small businesses, nonprofits and chambers how to be better marketers.

He has been recognized as one of the “Top 100 Most Notable Georgians” by Georgia Trend Magazine, one of the Top 40 Under 40 Most Influential Leaders in Georgia by both the Atlanta Business Chronicle and Georgia Trend, and North Carolina State University Alumni Association’s Outstanding Alumni in the field of Communication and Public Relations. Demming graduated cum laude from North Carolina State University and earned the Institute of Organizational Management IOM) professional designation from the College of Charleston.

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