Intellectual Property For Start-Up Businesses

This event is designed for corporations and entrepreneurs with growing businesses looking to distinguish their products or services from others. We immediately recognize BIG MAC as being a McDonald’s hamburger, THE ULTIMATE DRIVING MACHINE as referring to BMW automobiles, and the SHELL design as referring to gasoline. By properly advertising your products and services under a trademark, customers will be able to recognize and choose your offerings over those of your competitors. Trademarks help consumers decide which products or services to purchase and which to avoid. However, improper use of a trademark and lack of enforcement can result in unintentional abandonment of the mark. Further, since buyers frequently pay a premium for branded products and services, trademark owners are constantly at risk of counterfeiting, which diverts sales and tarnishes the goodwill of the owner. In this event, you will learn: 1. Ideas for expanding trademarks beyond names and logos 2. How to use and how to avoid losing your trademark 3. Why you should register your trademark 4. What to do if someone registers your trademark before you 5. Strategies for policing your trademarks online RSVP: https://www.eventbrite.com/e/protecting-your-brand-in-a-global-marketplace-tickets-76107400283?aff=ebdssbdestsearch COST: $10.00/pp This event includes: • Free Parking • Appetizers, pizza, and drinks from 5:00 pm to 6:00 pm • Presentation with discussion topics from 6:00 pm to 7:00 pm • Opportunity to meet other growing businesses and entrepreneurs ** We ask our attorney friends to refrain from attending – no continuing legal education credit will be offered at this event