[Online Training] Planning and Building a Business Website with WordPress

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Are you planning on building a new website for your business and want to make sure it will support your business goal?

​Would you like your new website to truly support your business goals, help you capture more leads and get more clients?

WordPress is an amazing tool allowing business owners to build a new website from scratch in a matter of hours. But, if you don’t do what it takes for the website to get traffic and convert visitors into clients, even these few hours are going to be a waste of time.

The goal of this online training is to put you on the right path to building a successful website.

We will cover the following topics:-

• What you MUST do BEFORE you start putting endless hours into building your new website

• How to use keyword research to better plan your site

• Writing the site’s content

• How to pick the right WordPress theme

• Technical overview of what it takes to build a successful website

• Measuring your website performance

This is a beginner level presentation that will be focused on building business websites.

About the speaker
Michelle Castillo has spent the last 26 years, her entire career, in front of a computer. She has graduated from university with a master degree in engineering in 1991 and from that day on she has been working with companies in various sizes helping them implement software-based solutions that support their business needs.

Michelle has lived and worked in Japan, Europe and all over North America where she has provided complex, million-dollar software development solutions to companies such as Toyota, Nissan, Mazda, BMW, Dell and GM.

In 2005 she said goodbye to the corporate world and started her entrepreneurial life after moving to Vancouver with her husband and two children.

Michelle is the founder of Spot On Digital Marketing, a digital marketing company that helped build hundreds of client-attracting websites since it was founded in 2011.