How to protect and classify your assets with Trade Secrets!!


More and more companies are choosing trade secrets rather than patents to protect their innovations. Trade secret are increasingly used to protect innovations and in some cases are proving more relevant than patents. Attendees will learn practical tips on immediate protection of their trade secrets and on enhancing value prior or even after the patent protection process. Regardless of your industry this presentation is for you.

Ilanit Appelfeld has years of practical experience in managing intellectual property and Data Protection solutions. She has been advising her clients on the protection of technology through patents and trade secrets and has supported a big number of M&A agreements. In addition, Ilanit has been managing brands and trademarks for large Israeli and European companies.
Ilanit assists her clients in achieving compliance with GDPR and Israeli privacy regulations.

She is the Israeli representative of Lexing, Global network of attorneys specialized in digital and emerging technology and a senior counsel on intellectual property matters at the firm of Preiskel and Co. in the UK, which is independently recognized as a leader in the telecommunications, media and technology.

David Postolski of Gearhart Law from NYC will also present on the brand new US Trade Secret law that is changing the IP landscape.

The presentation will be in Hebrew and English.