The Do’s and Donts of Branding/Trademarks


Creating a brand and protecting it against others is one of the most important aspects of launching a business locally or internationally. Working with a copyrighter or logo designer becomes a crucial step in the process for ensuring your branding and trademark are amazing, safe against others and protectable wherever you are doing business. Join us for a discussion with a logo designer and International Branding and Trademark experts who will discuss the interplay of business and branding.

Our speakers:

Guy Oren has over 15 years’ copywriting experience, having served as a copywriter at marketing and sales promotions company Promarket and advertising firm Regev Kavitzki, as well as creative director at production company Creative House. Prior to that, he worked as digital content editor of Arutz Hayeladim cable television channel. As a freelance copywriter he has written for companies and organizations such as Gett, Maccabi Tel Aviv, The Hebrew University and The Ministry of National Infrastructures, Energy and Water Resources. Guy has a BFA film degree from Tel Aviv University.

Ilanit Appelfeld works with companies on their trademark strategies. She specializes in intellectual property and works with companies as brand Protection and Intellectual Property Manager.