Accessibility has become a pronounced focus for the largest companies across retail and product services in recent decades, and for good reason. Failure to comply to ADA requirements has not only legal ramifications, but directly impacts the ability of millions of users to access the digital experiences that so many take for granted.
In this talk, Troy will detail how to immerse accessibility testing into the already frenetic world of project planning, user experience deliverables and data analysis. Additionally, Troy will detail what tools user experience professionals can utilize to create experiences that support the needs of a substantial customer base with a wide variety of impairments, while adhering to specific Web Content Accessibility Guidelines (WCAG 2.1).
Troy will distinguish the value in providing subjective analysis (i.e., using screen reader tools) as opposed to running automated reports that may not be indicative of what the customers actually experience. This talk will inspire user experience professionals to dive more deeply into learnings of which tools are used to assist impaired users, and also why those tools are essential to delivering an empathic solution finding process that supports all users.
6:00 - 6:20 pm: Networking and refreshments
6:20 - 7:20 pm: Presentation
7:20 - 7:30 pm: Q&A
ABOUT OUR PRESENTER
Troy Woolery is a Senior UX Consultant with Fusion Alliance, in the Greater Cincinnati area. Troy’s work in the UX space has ranged from consumer brand eCommerce platforms to global retail online services with an emphasis on product design and development; working with clients such as Kroger Digital, Procter & Gamble (Gillette and Downy), Abbott Nutrition, Smucker’s (Folgers and Dunkin’), and ConAgra Brands.
Troy’s recent work has led to developing a successful accessibility testing infrastructure with one of the largest global retail leaders. He has been an advocate for testing with users reliant upon supportive technology (screen readers, for example) to generate solutions that meet both customer needs and industry wide compliance standards.
Additionally, Troy is an adjunct professor at Miami University, where he teaches Design Prototyping, a course designed for both Interactive Media Studies and Marketing majors.
ABOUT OUR SPONSOR
Fusion Alliance is highly regarded as an enterprise solution provider, delivering the practical insights, engaging customer experiences and human-driven technologies that transform the way our clients do business. We are a one-stop, data-driven business transformation firm with big-picture expertise across strategy, digital, data, technology and cloud. We partner with companies to formulate a technology-based strategy that aligns with their business goals. We then deploy our expertise across the enterprise in a cohesive, integrated framework.