As software is eating the world, a new breed of leadership defines the path for the most successful companies of today: Product leadership.
It makes sure the company builds products the users love on top of a technology infrastructure that handles scale and radical improvement over time. It does so through informal leadership together with all the other aspects of the company; design, software engineering, data science, business development, sales and operations - and it does so by having a defining impact on the company’s strategy and priorities.
In Norway, Product Management is still rather immature, in particular as a driving force all the way from the top of the companies.
Digital transformation implies transformation, not just the addition of digital, and product management is key to get this right.
In this talk, Espen Sundve, CPO at Kolonial.no, previously VP of Product Management in Schibsted Media Group and CPO/CTO in VG, will highlight key steps a company needs to take if it really wants to win in a user oriented tech world – using examples from Kolonial.no and Schibsted.
Welcome to our annual panel debate, produced in collaboration with Webdagene!
We are thrilled to bring four luminaries of our industry to the stage:
Father of the Design Sprint and author of "Make Time", formerly of Google Ventures
Cara Rose deFabio
Writer, producer and performer, currently considering futures with economic security for all with The Economic Security Project
Author, encyclopedist and product manager currently building Folio, a new business platform for small and medium-sized enterprises
Senior director of user research at Vox Media, former research lead at MailChimp. Writer, editor, speaker, educator and runner.
You can expect some hard questions about the things we build, the impact we have and what we can do to make our world better, our companies smarter and our projects more successful.
After the debate, we'll continue the conversation while the DJ sets the mood. Make sure you RSVP early, the annual panel debate sells always sells out.
And, thanks to Netlife/Webdagene and IxDA Oslo's wonderful sponsors, attendance is free!
:: SCHEDULE ::
18:00: Doors open
18:30: Panel debate begins
19:30: Panel debate concludes
19:35: DJ Kristin Kessler gets us moving
22:00: Thank you and good night!
Please note that this event takes place at Ingensteds.
At our September meetup, two product managers will share how they leverage user research to uncover what users value most, how they decide what to focus on, and what processes help them achieve their goals.
Mikael Fløysand :: How to build a UX process to constantly create value for users
Appear.in is a Norwegian video meeting startup with more than 1 million monthly users worldwide. They are challenging existing video giants like Skype, Google Meet and Zoom, by focusing ruthlessly on user experience for the millennial generation.
In this talk, Product Manager Mikael Fløysand will share real-world examples from two years of turning Appear.in into a collaboration tool for business users. Mikael will tackle questions faced by every product team:
- Which users should you listen to?
- How should you choose which features to build?
- How do you validate something before you build it?
- How can you build a product process that constantly involves real customers?
- Why do you have to piss off some of your users to create value for others?
- Why should you focus on understanding customer problems instead of coming up with feature ideas?
Kea Zhang :: Impactful discovery: Get more out of what you’re already doing
Teston is a Norwegian startup building a new user research tool that makes user testing cheaper, easier and faster. Their vision is a world where all products and services are user-friendly and user-centred.
In this talk, Kea Zhang, Teston's Head of Product/UX, will talk about how they do user research and share examples of how her team makes the most of available resources (time, money, people) to gain valuable research insights. Her talk will cover everything from methods and process, to mindset and values, showing how they’ve made user research key to the way they work.
:: About Mikael ::
A designer turned Product Manager, Mikael Fløysand has been with appear.in since 2016. He studied Graphic Design at Westerdals School of Communication, worked at Neue Design Studio before spending two years at Netlife Research as a Digital Designer.
During his time at appear.in, he discovered the power of combining quantitative data (that tells you that there IS a problem) with qualitative data (that tells you WHAT the problem is) to make product decisions that creates value for the business as a whole.
:: About Kea ::
With a background is in UX, Human Computer Interaction and Psychology, Kea currently wears both product and UX hats at Teston. She has previous experience from working in digital agencies, startups, and the corporate world, in Oslo and London.
- - - - -
We'll be fielding audience questions via Sli.do, and look forward to a highly interactive session at MESH! Feel free to bring a friend.
In June we marched together, and it was a beautiful celebration of equality, diversity, and love. But the conversation is far from over.
On the 14th of August we will meet at MESH and, in collaboration with the brilliant friends of Service Design Network Norway, host an event on equality. We want to know what we, as an organization and a community, can do to foster positive, inclusive practices in both our work and the work environment we thrive in.
We will discuss how we tend to simplify demographics when designing experiences, and how to embrace the complexity given by a diverse user base. And how to put the “fringe users” front and center by challenging not only the outcome of our work, but the way we structure the team and we choose our colleagues.
Meet our speakers!
Anna is Managing Director of Design without Borders. As a Design anthropologist and psychologist, Anna Kirah creates meaningful, relevant, and valuable solutions through understanding people´s motivations and expectations. https://www.annakirah.com/
"What can we do as designers? I was asked to speak about designing for equality. I have thought about this and think about the projects we work on that enhance inequality when we support the needs of companies. How do we focus on maintaining humanity in an age where we create technical/digital solutions without thinking of the consequences? I don't have the answers but I have lots of questions. Is equality something people want? Is equality something that is a fundamental human right? How can we talk of equality when so much of the work we do only enhances inquality? How can we talk of equality when our world is changing so fast that we are not even capable of understanding the consequences? How can we talk of equality when we there is evidence of the lack thereof? What is our role in this as designers?"
Giulia is a researcher and designer at Designit Oslo. Before moving to Norway, she lived in London working for the Government Digital Service (GDS) focusing on redesigning GOV.UK. Across her career, she has been always drawn to gender related issues: from taboos around menstruation affecting rural Indian teenagers to addressing sexual health for the LGBTQ community in Lebanon.
Are we unconsciously designing for a ‘default user’? What are the implications of doing that? Giulia’s talk will focus on ways to create a more diverse and inclusive mindset throughout the design process and to embed those values within your organization, to ultimately create experiences that are truly for everyone.
For our friends over at SDN, the Interaction Design Association, or IxDA, is the global community of Interaction and User Experience Designers and Lovers. The Oslo chapter was founded back in 2010 (with some backstory) and works tirelessly to create an exciting, inclusive environment for all designers—and people interested in design—that reside in Oslo or are just passing by!
For our friends over at IxDA, Service Design Network (SDN) is a large network of designers, academics and companies around the world. The Norway chapter aims to support the ever-growing Service Design community in Norway and create a forum where people can come together and discuss experiences, challenges and ideas related to Service Design.
On May 25th the EU General Data Protection Regulation, known as GDPR, will kick in. If you are not concerned, you either have it all sorted out (and if so, we salute you and might invite you on stage!) or you haven't been paying attention. But worry not! We are here to help.
Through our work as designers, we increasingly see the potential of using data to tailor the service to our users. This offers us fantastic opportunities to deliver the best user experience. However, it also makes us a complete nightmare when it comes to data protection, and the new European regulation (plus, you know, ethics) is finally forcing us to look at the potential consequences of what we make.
For the June event, we will try together to understand how GDPR will affect our work, and how to embrace it. It's a great opportunity to pay closer attention to what we produce and to help our users become more aware of what they sign up for.
Meet our speakers:
Zoë Harris, UX copywriter at Schibsted, will tell us how to talk to users about privacy, making them active participants in the conversation.
Sonja Sarah Porter. Designer at BEKK, will bring in her experience on implementing GDPR at NSB, going in depth on what's the designer's role in this whole ordeal.
Zoë has more than sixteen years' experience in technology-based communications, and has focused her career on helping people of different backgrounds understand each other. From communicating about human rights legislation in the public sector, to technical writing and marketing in the information technology sector, to consulting on language consistency, native nuance, tone of voice, narrative design and content strategy, she has most recently focused on user-facing communications in the data privacy area.
Sonja is an American designer at BEKK Consulting with a background in interaction and service design. She is currently working with NSB to fulfill their privacy and data security promise to their passengers, and improve the digital experience of traveling with NSB.
Talk by Cameron Tonkinwise, with a musical introduction by Maren Selvaag.
Ethics involves acting on behalf of what should be done to oppose what otherwise would happen.
(Interaction) Designers find themselves at crucial pinch-points for determining what people experiencing their designs find possible and desirable, and so likely do.
This talk argues that for (Interaction) Designers to exercise their powers ethically, they need be more political, working as a class toward visions of how our societies could be.
But to do this requires going against a few of the key pleasures of being a designer, especially in Lean/Agile environments. The result is a maximalist version of design ethics, rather than a minimalist, ‘do not harm,’ version.
:: EVENT SCHEDULE ::
18:00 Doors open
Come early, mingle, grab a drink at Gullbaren, find a seat
18:30 The meetup begins (please don't arrive late)
18:40 Cameron's talk begins
22:00 Doors close
:: ABOUT THE SPEAKER ::
Cameron Tonkinwise is the Professor of Interdisciplinary Design, University of Technology Sydney. He has recently returned to Australia after a decade in North America holding the positions of Director Doctoral Studies at School of Design, Carnegie Mellon University and Associate Dean Sustainability at the Parsons The New School for Design.
Cameron has a background in continental philosophy of technology, but the focus of Cameron’s current research and teaching is sustainable design and service design.
With colleagues at Carnegie Mellon University, he has been developing Transition Design, a collection of techniques for design-enabled multi-stage change toward more sustainable futures.
More info: http://transitiondesignseminarcmu.net
Cameron is currently researching the role of Sharing Economies, especially worker-owned ‘Platform Cooperatives,’ in Sustainability Transitions.
Still curious? Check out Cameron's "Design the Future" talk from last year
Push the limits of interaction design by embracing systems complexity and going after rapid transformation with design sprints.
In a world where everyone and everything is connected, the quality of interactions matter more than ever. They can shape or stifle emerging communities, erase or reinforce boundaries, build or destroy relationships.
The practice of interaction design, currently over-committed to the interaction between humans and screens, is as well-suited to other interactions which drive large-scale dynamic systems – people to people, people to organizations, organizations to systems just to name a few.
In this talk, you will see how design sprints can be used to lead rapid innovation of myriad interactions within complex systems.
Design sprints, first popularized by Google Ventures to help startups, are useful to prototype more than digital products. They can be used to collaboratively prototype answers to strategic questions, and accelerate experimentation across cultures, silos, disciplines and competing interests.
We have two aims with this talk: to call upon our peers to expand our collective imagination of how we bring impact to the world, and to introduce design sprints as a useful tool to do so.
The talk will have three pillars:
First, an introduction to four flavors of sprints, each with a unique approach tailored to different contexts: strategy, realization, experiment and engagement.
Second, we will examine the stretch and breakpoints within the sprint methodology which allow practitioners to respond to the complexity of real-world constraints and objectives.
Third, we will share case studies in which we used Design Sprints to tackle challenges like creating customer-centric culture, designing the employee experience, and defining agile project governance.
:: About the speakers ::
TOMOMI SASAKI is a partner at the Tokyo- and Paris-based design studio AQ, in charge of maintaining structure in the creative process and clarity in communications.
Tomomi builds tools that help people accomplish things in effective and meaningful ways. Past projects include tools that empower people to train for marathons (ASICS), gain skills in digital marketing (Google) and manage HR data (huubHR).
In recent years, she’s extended her design research and facilitation skills to take on challenges like organizational culture change and transforming the employee experience. Tomomi relocated from Tokyo to Paris in September 2014 to start AQ’s second office.
MILAN GUENTHER is a partner at Enterprise Design Associates, where he works with organizations of all shapes and sizes on innovation and transformation. He authored Intersection, a book introducing the Enterprise Design approach for systemic and holistic design in complex enterprises, and he’s growing a global network of practitioners on that topic.
More recently, Milan worked extensively with Design Sprints to achieve significant impact with limited time and resources, and became a Google certified Design Sprint Master. He’s one of the organizers behind the Intersection Conference series, and co-leads the IxDA Paris chapter.
Preliminary releases are commonly used for user testing and feedback. Typically, a beta contains most of the features while still being incomplete.
But who defined that feature set? And to which extent did you just sign up for core concepts, that might be impossible to roll back at a later stage? This talk provides deep insights into the user-research-driven design and development of Adobe XD, which is a re-imagined design tool, combining user flow, visual design, prototyping, testing and sharing of prototypes and specs into one app.
See how the XD team maps user engagement, rapid user validation, and iteration to an unparalleled release cadence that meets customer needs and business requirements. We’ll discuss the methodology enabling the team to ship monthly, production-ready releases to our users, while learning and improving our design. You'll learn how the Adobe XD team left their own assumptions at the door and has fundamentally changed the way product is being designed and developed at Adobe.
Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company.
In his spare time Jay is building his own furniture. He runs IxDA Berlin (http://ixdaberlin.de) and OpenDeviceLab (https://opendevicelab.com), a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward.
Follow Jay on Twitter: http://twitter.com/klick_ass
- - - -
Adobe XD workshop
Jay and his crew will be teaching an Intro to Adobe XD workshop on Thursday 15 March. Use the promo code "weloveixda" to get discounted tickets at http://bit.ly/ixda-oslo-xd-intro
:: PLEASE NOTE :: DOORS OPEN AT 18:00 ::
Ring the bell and you will be welcomed in!
The way the weather forecast has been portrayed to us, its visual language and form, has remained much the same for the last few decades.
When NRK's team was presented with the opportunity to rethink the Yr app, they set out to change, and ultimately improve upon, these firmly established rules. At this talk, they will share what they learned along the way.
Hilde Bakkeli is the Team lead of the Yr team at NRK.
Ensi Mofasser is a digital designer and concept developer in NRK. For the past year-and-a-half, she ha s been dedicating her time to redesigning the widely used Yr app.
... and if this isn't enough, we will have burritos!
We take on financial debt to enable the purchase of a house, a car, or an education long before we can afford it. We do so assuming that we will be able to make good on the loan, paying it back over time.
User Experience Debt is a very similar concept. Our products may acquire debt in the form of technical, functional, behavioral, and visual deficiencies through both responsible and irresponsible actions, and we must address that debt over time. If we don’t deal with UX debt successfully, we will eventually reach a state in which our products are so painful to use that even our existing customers will seek out better tools from our competitors.
Stop writing I.O.U.’s to your users. Explore the 15 primary sources of UX debt, both intentional and unintentional, and learn how to identify debt in your products. Then put in place a process by which your team can classify existing debt, prioritize it, and address it. Finally, establish practices for avoiding UX debt in the future.
With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack Moffett has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at Inmedius, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.
Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.