Ever wonder what your user test subjects really think of an interaction? Are they just being nice? Trying to score an easy gift card? Join Isobar for a hands-on journey to discover how users really feel about digital interactions. We will demonstrate how to use biometrically-aided user testing to uncover the inner joy, frustration, and fixations of each tester, and get closer to reaching customers on a deep emotional level.
In addition to biometric user testing we will explore techniques that allow us to gauge the emotional resonance of user experiences. And, to make this real, we’d like for you to participate in a quick 5 minute exercise called MindSight. Results will be shared at next week’s event.
MindSight, Isobar’s revolutionary method for studying unconscious emotions, is an image-based, rapid response technique. We’ll explain more next week, but for now, all you need to know is that you are going to see images appear rapidly and you need to select images that complete a sentence. It’s FAST…and for good reason.
Go To http://bit.ly/IxDA-Chicago to start the MindSight exercise. Please complete by Monday, July 23.
Tom Fullington, Experience Strategy & Design Director
Tom brings over 18 years of experience helping companies design & build new digital products. He tackles complex design problems while delivering business results by placing the real user at the center of the entire process. Tom has partnered with clients of all sizes from startups to Fortune 100 companies across multiple industries including insurance, health care, B2B + B2C ecommerce, and higher education.
Ben McNeil, Experience Strategy & Design Associate Executive Director
Ben has a diverse 14 year background of creating fresh and engaging experiences across a wide variety of devices, mediums, and contexts. He has extensive experience and passion in sports and entertainment, including work with NBC, HBO, Fox, Nickelodeon, Bloomberg, the Minnesota Vikings, Denver Broncos, and MLB. His adventures have included crafting breakthrough digital experiences alongside Dr. Ruth, Ricki Lake, and Kevin Garnett – not at the same time.
Ben’s work has been featured by ESPN, Fast Company, and the Today Show, and enjoyed in MLB dugouts, on Air Force flight lines, and in millions of living rooms. Ben graduated from the University of Minnesota with a degree in Information Systems and Aerospace Science.
Jessica Azoulay is a Vice President in Isobar’s Marketing Intelligence Practice.
In her role, Jessica oversees both quantative and qualitative operations, ensuring delivery of top notch products and service.
With over 20 years of marketing research experience, as a quantitative project lead, Jessica also plays a significant role in strategy and new product development. Most recently, Jessica envisioned and managed the development of MindSight® Direct, the DIY version of the award-winning MindSight® technology which now allows users to uncover the motivations driving consumer behavior in a matter of hours.
Jessica also manages partner initiatives for MindSight® Direct and consults with Isobar UX developers on how to make their experiences more emotionally engaging. She is involved in key company initiatives including the integration of MindSight® with biometrics and the application of the tools to measure VR experiences.
Jessica continues to dabble in project management on select quantitative engagements, primarily focused on emotional assessments.
Jessica holds a BS in Social Psychology from Union College, with a concentration in organizational behavior.
PLEASE NOTE: When registering, please provide your first and last name as it appears on your government ID. Building security will be provided with a list of guests and you must provide your ID to enter the building. Registration will close 24 hours before the event. Food and beverages will be provided.