Inviting Experimentation by Design


Cliff Seal, the organizer of the Atlanta UX meetup, joins us to kick off 2017.


Margaret Stewart of Facebook thinks designing elegant tools may be the highest-impact opportunity for designers today. At Pardot (part of Salesforce), we can attest to that.

The star of our app, Engagement Studio, was borne out of a desire to go deeper into interaction and interface design. By seeking out opportunities to make our users' experience truly meaningful, we blazed a trail that defied conventions and empowered the people we serve. A simple workflow builder became a canvas for bold automation and experimentation.

In this session, we’ll look at how our user-centric design process generated innovative new ideas that invite people to be creative. You’ll see how these phases came together to make meaningful improvements on a “common" interface:

Reframing questions and infusing research early to discover opportunities
Balancing product compromise with design principles
Validating inspired concepts through clear UX objectives


Cliff is a UX Lead at Pardot (part of Salesforce), helping build world-class B2B marketing tools. He’s passionate about keeping people at the heart of design.

Cliff lives in Atlanta, where he co-organizes amUX, a morning meetup for the user experience community. He’s also an accomplished speaker who’s given talks around the world. Through an appropriate mixture of data and humor, he takes a unique approach to complex topics, making them both informative and enjoyable.