This is a group for anyone interested in learning about Jobs to be Done thinking and how to apply it to their business. We'll explore interview techniques, share practical tips on how to get started and learn about what Jobs To Be Done can do for our products. If you're curious about how #JTBD thinking can help you build and market great products and services, this group is for you!
During this session, we'll be talking about using JTBD insight to influence product marketing decisions.
Among other examples, Joel Smith will be sharing with us how his team at Design in Tap used Jobs to be Done to help Indy Chamber launch their digital presence.
Thanks to Greenlight Guru for hosting this event!