Digital Analytics - Diving Deep & Adapting for 2014

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Tracking & Analyzing Digital Analytics for 2014

Come, Leverage & Learn with the JOMM Tuesday, January 14. The days of the old funnel approach to sales are ending and it's important to take a broader look of the key metrics in efforts to make continual improvements to your marketing efforts.

If you are not continually improving your skills, you're skills are regressing.

Learn & Leverage with The JOMM.

RSVP Today, We will also serve complimentary snacks, beer, and wine!

Also reminder Silver Pop's FREE Digital Marketing University ( is coming Thursday, January 30 noon to six pm.

What: Analytics is the discovery and communication of meaningful patterns in data.

How: Analytics often favors data visualization to communicate insight.

Why: By analyzing data, one can make continual improvements to one's marketing efforts towards their goals.

• Review Changing Trends in the Digital Marketing Cycle

• Review more about Macro & Micro Conversions & Attribution

• Discuss the Benefits of Segmenting Analytics

• Learn Core Analysis Techniques

• Cool Google Analytics Tips & Insights

Interested in being a sponsor of the JOMM? Drop me a line.