Past Meetup

Jersey Shore Tech Meetup #22 - UI/UX With Chris Palle

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UX – More than Just Another Pretty Interface

"This is so #$%@ un-user friendly!"

- Anyone who's used a poorly designed product

When people talk about the "user experience" of a particular product or service, they're typically talking about the way it looks or how they feel when they interact with it – and most times it's about how unpleasant that experience is. In practice, User Experience (UX) is more than the visible presentation of a thing, though. UX is a strategic approach to finding and framing solutions to the right problems.

In this chat, we'll talk about:

UX vs. UI Design Activities UX professionals use to get to great ideas Considerations for working with UX professional What to look for when hiring a professional And we'll look at a couple practical applications:

Rapid Usability Assessment (RUA) Prototyping for feedback Chris Pallé has over fifteen years of strategic, creative, and analytical User Experience-related practice, having worked at the ad agencies TribalDDB, Ogilvy, G2, and EMC Digital. His accounts included Earthlink, J.M. Smuckers, Hershey's Chocolate, AllyBank, and Merrill Lynch. He's also driven the UX process on social commerce and content management projects for BMG Columbia House, McGraw-Hill, and

In addition to his UX work, Chris has lectured on design and social media at NYU, taught UX at Mediabistro, and serves as a Local Leader for the Interaction Design Association's New York City chapter.

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