The Junior UX Crunch: Bias and Design

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Cognitive bias is a systematic error of our heuristics–subconscious associations, beliefs and split-second judgments. No one can simply eliminate his or her biases. Due to their innate nature, we can consider ourselves lucky that we’re even aware of them. What we can do instead is notice, harness and use their positive aspects in our designs.

Learn from leading designers and equip yourself ready for the next steps in your career as we discuss bias, research, data and design.

We'll be joined by;

Martin Hicks - Senior Research Manager - Lloyds Banking Group

Melissa Clark - Design strategy Director - and jump

Hardy Sidhu - Product Designer - AKQA



Please make sure you purchased a ticket to secure your place. Price includes entry to the event and drinks. Tickets are NON-REFUNDABLE as we have to purchase the correct amount of drink.



RED Academy is a leading digital design, marketing and coding school, with campuses in London, Vancouver and Toronto.



Hardy Sidhu - Product Designer - AKQA

Hardy has been designing for over 6 years as an end to end product designer. He has been a part of big wins, valuable lessons and gathered a deep insight into multiple industries including automative, E-commerce and education. Currently working in Stockholm, Hardy is aiding a digital transformation at Volvo as part of the AKQA team.

Designing with biases in mind.

This talk focuses on how the guys at Volvo enable the UX teams to identify design biases early within the user research phrase and empower themselves not to fall victim to cognitive biases throughout a project cycle. Consisting of scenarios and examples from recent projects at Volvo, that demonstrate the importance of awareness to biases in product design.

Martin Hicks - Senior Research Manager - Lloyds Banking Group

Martin is a Design Researcher with 10 years experience, gaining expertise in the full range of user-centred design activities. He has worked on numerous applications and sectors throughout the entire product development lifecycle. He has extensive client management and business development experience gained from working in UX agencies and client side roles. Martin is currently working as a Senior Research Manager at Lloyds Banking Group.

Digital Transformation & Culture Change – A Researcher’s Perspective

This talk will highlight how a UX culture is strongly embedded within LBG by presenting stories from a researchers’ perspective. It will also cover ways of working in Design, and UX challenges ahead for this year and beyond.

Melissa Clark - Design Strategy Director

Melissa is co-founder and design strategy director of the and jump collective.

With 10 years experience in delivering insight, strategy, brand, product/service and experience design projects for international clients across sectors, Melissa specialises in creating strong propositions experiences and narratives that build an authentic picture and leaves long-lasting positive change. To date, her work has been featured in Design Week, Creative Review, Lovie Awards, Fast Company, Wired US and GDR UK.

Last Human Standing

As an industry, we must be more inclusive. The challenge is how we achieve that when digital service design briefs, at their core, tend to take humans out of the equation. and jump explores this tension by using different provocations to challenge ourselves on how we might build the inclusive services and future we all want.


See you soon!