Case Study Website Development for Business-to-Business Professional Services

Case Study: Using the example of her own website and business development process, management consultant, business coach and web columnist Elizabeth Usovicz will discuss how developers can help clients – and themselves – to execute successful website projects. Topics to be covered include:
• Setting Expectations
• Project Scope from the Client’s Point of View
• SEO and Social Platforms
• Dealing with Content, Images, Text and Layout
• QA/QC: Who Owns it?

BIO: Elizabeth Usovicz, Principal, WhiteSpace Consulting
Elizabeth is a top line revenue strategist specializing in business development strategy, sales coaching and qualitative market /consumer insights
She is also an Informative, inspirational keynote speaker, trainer and blogger on leadership, sales, business development and business strategy.

Her areas of focus include strategic business development and coaching; customer and market insights, opportunity discovery, development and management; and whiteboard and strategy session facilitation.

Elizabeth has more than 18 years’ progressive leadership and management experience in consulting, corporate and entrepreneurial environments. She is experienced in a broad and deep spectrum of markets, both business-to-business and business-to-consumer, including technology/software, business services, pharmaceuticals/life sciences and consumer packaged goods.

She writes the web column, “WhiteSpace Revenue Zone,” for Thinking Bigger Business Media, and guest blogs for the Angel Capital Association and Startland News.