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A fun opportunity for designers — Brand Lab: Screenland, 2/22-23

From: Buck S.
Sent on: Wednesday, February 13, 2013 11:16 PM

Dear KCDesignCore members:

Chris Lewman sent me the following and I wanted to pass the opportunity along to you. They are taking the "hackathon" concept but doing it with designers and branding. Take a look! It sounds like a great time.

— Buck


What is Brand Lab?

Brand Lab is a partnership that aims to take the hackathon concept and apply it directly to businesses in our community.  Our main goal is to connect local business with local talent to create a local only 24 hours.  Businesses will receive direct access to local creatives.  Participants will get the chance to work on a real case study while showing off their skills and competing for cash and other prizes.

Brand Lab: Screenland

Screenland Theatres is our first Brand Lab project.  The purpose of this event is to help build a great local brand for "Screenland's Famous Popcorn," new gourmet popcorn that will launch in Kansas City later this year.  Screenland's goal is to sell their gourmet popcorn throughout the year during the corporate / gift-giving seasons.

Brand Lab: Promo Code for KC Design Core Members

Sign up before Sunday, 2/17 and use this VIP promo code, exclusive to KC Design Core Members, to receive $10 off the $15 registration fee.  That makes your entry price only $5.  Promo code = kcdesigncore.  $10 discount valid until Sunday, 2/17.

Sign up here:

Who Should Sign Up?

We are looking for local creative talent to participate in our 24-hour competition.  Participation is open to graphic designers, developers, marketing, social media, creatives, artists, students, and geeks alike. From logo design to packaging, marketing to website, mobile app to social media strategy, we are looking for the best ideas to help Screenland launch the next generation of popcorn.

That doesn't mean you have to do all of the above -- if you only want to create a logo that you carry across other marketing material (i.e. business cards, packaging, menu, etc.), that's fine.  Whether you're using pen & paper or some fancy dancy software, come, hang out, have fun & meet other creatives.

Why Am I Paying $15 To Work on Somone Else's Brand?

$15 is one of the lowest fees you'll find for a hackathon.  More than anything, the entry fee and RSVP help us to determine who is serious and who we can count on to show up so that we can plan accordingly for food and other resources.

Every participant will also receive 2 tickets to Screenland valid for future use ($16 value). We also plan to feed you, provide beverages, and an awesome working environment where you'll have access to experienced mentors.  We're even going to take an evening movie break and let you fill up on milk & cookies.  Last but not least, did we mention the prizes?  See below.


When & Where:

  • Screenland Armour Theatre
    • 408 Armour Rd, North Kansas City, MO
  • Friday, February 22 - 6:30PM - ?
    • VIP KICKOFF Party at Screenland Armour (Free & open to participants / non-participants)
    • RSVP before 2/20 (grab your tickets at
    • Come network & hang out - 1st drink is on us
  • Saturday, February 23
    • 9am - registration & breakfast
    • 10am - start time
    • 12pm - lunch provided
    • 6pm - dinner provided
    • 10pm - movie break with milk & cookies
  • Sunday, February 24
    • 9am - breakfast provided
    • 10am - pencils down
    • 10:30am - presentations start
    • 12pm - judging & prizes


  • CASH PRIZES for 1st, 2nd and 3rd
    • $1,000
    • $500
    • $250
  • Other Swag Up for Grabs
    • VIP Passes to Screenland for the rest of 2013 (pass for you and a guest, valid for any Screenland movie through 12/31/2013)
    • $100 in gift cards (VISA or AmEx)
    • Movie posters
  • Additional prizes TBD


Our Sponsors

  • Adobe

    Adobe sponsors our group and provides us with software and giveaways!

  • Centriq Training

    Centriq provides KCDesignCore with a clean, comfortable meeting space!

  • Creative Circle

    Advice and exposure for creative talent in Kansas City

  • Focal Press

    Books about visual design, photography, and video

  • TechSmith

    Screen capture and webcast recording tools

  • Code Line

    Software for Creative Professionals

  • Peachpit Press

    Publishers of technology books, eBooks, and videos for creative people


    Online training for Adobe products

  • O'Reilly

    Books, videos, and training for group members

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