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Jurgen Appelo - Startup, Scaleup, Screwup

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Rob F.


With his company Agility Scales, Jurgen Appelo is inventing the future of organizational agility. Why are we wasting our time learning how to manage companies, when very soon computers will navigate us through our work-lives and help us to lead and manage our teams? Hear about his new book:

As a serial founder, successful entrepreneur, author and speaker, Jurgen is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers. He also offers a platform for you to share your practices and stories with the rest of the world.

Jurgen is a creative networker. But sometimes a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. has called him a Top 50 Leadership Expert and a Top 100 Great Leadership Speaker. Since 2008, he wrote a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. His book Managing for Happiness offers you practical ideas to engage workers, improve work, and delight clients.
105 Broadway
105 Broadway · Cambridge, MA
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This is a Biogen building in Kendall Square on the Red Line. Take elevator to 5th floor, and someone will let you into the meeting space.

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