• 3 Strategic Approaches for Major Giving Made Easy with Salesforce

    We will guide you through 3 simple strategic approaches for taking your major giving program to new levels - or starting one from scratch - and how you can customize Salesforce to make it achievable for any size organization. Everyone knows that your donor database is your most important tool to capture the major gifts that will transform your organization and fuel your mission. But in the day to day of going through the fundraising motions with the same old supporters, it can seem impossible to break through to new major donors or move your existing ones to higher levels of engagement. It doesn’t have to be! About Russ Feldman Starting as an arts administrator and self-taught database wrangler in New York City, Russ has used the power of data and automation to achieve results for his clients, nonprofits and small and midsize businesses. He’s worn most hats in the Salesforce ecosystem over the last 10 years, from salesperson to administrator to consultant since 2014. He is co-leader of the Los Angeles Salesforce Administrator Trailblazer Community and has spoken at numerous Salesforce events across the country about how people, process, and technology can come together to solve business problems. You can find him in the Twitterverse @russforce and reach him at his website http://missionpros.com. About Janet Levine For over 30 years, Janet has worked In the nonprofit sector, first as a front line fundraiser ultimately becoming VP of Advancement at a public university. In 2007, she started Janet Levine Consulting, helping nonprofits of all sizes go from mired to inspired. In addition to consulting, Janet is a regular presenter and trainer at conferences and for organizations that serve the nonprofit sector. She teaches 4 online courses through Ed2Go and has been on the faculty at UCLA’s fundraising certificate program. You can learn more about Janet at her website, http://janetlevineconsulting.com