Past Meetup

Vibrant. Innovative. Fabulous. The story behind Tel Aviv's gay edge @DLD

This Meetup is past

32 people went

Location image of event venue


Free soft drinks and 1+1 on all beers, for Straight & LGBT alike :-)

In 2012, American Airlines selected Tel Aviv as the number 1 destination for gay tourists.

Tonight we will bring the story of Tel Aviv branding.

The vibrant gay community is an early adopter of social trend and technologies. Combine this with the Israeli sense of Entrepreneurship and improvisation, and you get a vibrant hub innovation.

We would like to invite you to hear the story of the transformation of Tel Aviv and to learn how one can build an international brand with limited budget.

In addition, selective startups from this unique community will also have the chance to pitch their ideas and get immediate feedback from the crowd of local and global entrepreneurs.




18:30 Gathering and Networking

19:00 Startups pitches - 4 minutes pitches from Tech Gay Vibe community entrepreneurs & feedback

19:45 Yael Zehori - head of Tel Aviv tourism department - what can startups learn from Tel Aviv gay branding story and how can startups work with municipality

20:00 Rommy Hassman - How did we build TLV as an international brand with a small limited budget



#Rommy Hassman - former director of strategy at Gitam, the biggest ad agency in Israel and former chairman of the Israel AIDS Task Force (הועד למלחמה באיידס).
Rommy has build the strategy for the Tel Aviv rebranding campaign for the the gay society. The campaign led to more than 20,000 gay tourists for the Pride Festival summer events.

#GayTechVibe is a group of gay tech professionals and entrepreneurs that meet regularly to exchange ideas and seek opportunities.



Google Israel

The 17 Club

Tel Aviv Tourism Department