Sep 10, 2013 · 6:30 PM
This months guest is Lars Silberbauer Andersen, The Global Director of Social Media for Lego. He will be sharing with us Lego's methodology behind Lego's social media transformation.
Lego had all their senior management take a Social Media Exam. Since then, they have had a massive improvement in relationship building with their audience and this has positively impacted its bottom line.
This is a great chance to learn the latest Social Media strategies that Big Brands are applying in their business.
I am sure you will be able to learn a lot about Social Media strategies and how to apply that to your own blogging pursuits and businesses.
Lars Silberbauer Andersen, Director of Social Media, LEGO
Lars is GlobalDirector of social media at LEGO and is driving the well know and innovative toy company's social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide.
Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.
Who should attend:
Bloggers who are looking to build their brand online, as blogging is one of the many social media tools that can enhance your online presence.
Any business that needs to use Social Media to help build their online presence, increase lead generation online and be more proactive in how they use Social Media.
To book tickets, please visit the site on this page http://www.ladiesinblogging.com/networking-events/learn-how-lego-approaches-global-social-media-10-sept/
Note: RSVP here does not confirm your space.