UX research methods: Personas

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Join us this month as we introduce the first method from our research workshop series.

Getting to know your user base through research is an invaluable way for UX designers to validate their decisions.

UX research can involve a large variety of research techniques and we think it's time for us to start talking about them. Some of the methods we'd like to cover in this series include: personas, card sorting, heuristic evaluations, user flows, mind mapping, surveys, and user interviews (+ more).

Each month as we focus on a specific method we'll have: speakers, mini workshops, and group activities.

These meetings are structured for all professionals from beginner to advanced.


"The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research (http://www.usability.gov/what-and-why/user-research.html) and web analytics (http://www.usability.gov/what-and-why/web-analytics.html)." - Usability.gov

What better way to validate technical decisions with your team then to have a user in the office, sitting next to you, telling you what they want?

Realistic? ... nope!
And that's where personas come in.

We'll be covering:
- The philosophy and psychology behind personas
- How other research methods come into play when creating personas
- The varieties of fidelity they can come in
- How to write a well rounded persona
+ Plus a mini group workshop to put some practices in action.

Have you made any in the past? Do you have any gems you'd like to share?
Please email us your persona examples at [masked]

If you’ve never made personas before just bring your amazing self!

All women in tech welcome.