Getting Started with Automation

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In this talk, Jesse Flores describes different platforms that can be used to provide rich customer experiences that grow sales without a whole lot of manual work. He'll review some technologies you can use to get started that are cheap or free, provide some use cases for beginners to facilitate lead nurturing and describe how analytics can help you build a smarter, more productive sales funnel.

Our event will be at Room 133 at the Michigan Small Business Development Center located on the main Lansing Community College campus and is completely free. Lunch will be provided by TEKSystems.

• BrightDigit is a software development company which specializes in marketing integration and automation as well as software development on Apple platforms. We thank Leo Dion from BrightDigit for organizing and maintaining Lansing Marketing Hackers.

• TEKSystems, the largest private talent management firm in the world, providing IT staffing solutions, IT services and talent management. We thank Emily Van Zeelt from TEKSystems for helping support this event and bringing lunch for everyone.

• UnoDeuce Multimedia is a storytelling agency that uses video to document who an organization is and why they do what they do. We thank Paul Schmidt from UnoDeuce Multimedia for helping support this event.

Our tentative schedule for the event will be:

12:00pm Networking and Tour
12:15pm Introduction and Presentation
12:40pm Questions and Answers
12:50pm Conclusion

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About Our Presenter - Jesse Flores
Jesse Flores is the founder of Superwebpros, a company that builds and maintains websites for small businesses. His career has spanned several industries from education to retail distribution to general management and software. This experience in sales, operations, technology and marketing has fueled his passion for using technology to cut costs and grow sales for organizations of all sizes.