While many of the tactics of personal blogging overlap with corporate blogging, in this session, we'll dive into how those realms diverge.
Companies are desperate to be found online, and blogging is undeniably a way to garner breakthrough success.
In this session, we'll talk about considerations when launching a corporate blog, the potential pitfalls and mistakes just about every corporate blog makes (there are plenty).
Bring the tough questions, as our organizer has seen it all when it comes to corporate blogs.
Scott was the blogger behind Caesars Entertainment's award-winning Pulse of Vegas blog (named the best marketing blog in the country, and generated roughly $2 million a year in revenue without ever marketing anything) and currently oversees the corporate blog for Fremont Street Experience (http://www.vegasexperience.com). Scott's personal blog is VitalVegas.com. Yes, it's him writing this description in the third person. Awkward.
Let's sort out whether a corporate blog is right for you and your company, how to get one off the ground, what you can expect in terms of timelines and metrics for success, cultural pushback and ROI.