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Digital Marketing for New Marketers: The Online Advertising Ecosystem (Online)

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ABOUT THIS CLASS

Come explore the complex world of digital advertising in order to understand the relationship between the brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. You will learn about web advertising as well as the mobile and tablet space. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of digital ads. But first, you have to understand it.

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