Past Meetup

Business Model Canvas Workshop

This Meetup is past

19 people went

Price: $15.00 /per person
Location image of event venue


"Don't do a business plan first... start by creating your business model! Participants will receive an overview of the Business Model Canvas. It is based on the latest thinking in Lean Startup and Design Thinking. It is useful for both startups and established ventures alike."

At LaunchNJ we strongly believe that if an entrepreneur wishes to succeed they need to possess a full bag of tools that can be used on an as needed basis. For this reason we are happy to bring you this educational workshop.

Important: Seating is limited to 20!


6:30 – 7:00: Pizza and networking

7:00 – 8:30: Business Model Canvas Workshop


The workshop will be presented by Domenick Celentano. Dom has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well known Italian frozen foods brand in the North East.

He founded Celentano & Company which provides consulting services focusing on the challenges inherent in launching and growing a new business. Along with traditional brand positioning and strategy techniques, he helps clients successfully utilize lean startup techniques, such as minimum viable product and business model development using the Business Model Canvas.

He is an Adjunct Professor at Fairleigh Dickinson University Silberman College of Business, teaching Creativity Innovation and Entrepreneurship along with Family Business. At Kean University, School of Management & Marketing he teaches marketing strategy and consumer behavior.

Domenick has his MBA in Marketing from St. Joseph’s University, Philadelphia, PA.

Business Model Canvas Workshop Outline

New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative

The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work!

This workshop introduces you to the concept of Business Models in a structured, easy to use format of the Business Model Canvas.

The workshop will provide an overview of

A better approach to concept development

How the Business Model Canvas is an easy to use process helping you architect how you intend to build a company that creates, delivers, and captures value

Understand true Value Proposition Development using the Value Map

Customer Profiling as a better way to improve your customer understanding

Understanding Product Market Fit