Customer Experience: What it is and Why it Matters

Liip

Rue Etraz 4 · Lausanne

How to find us

Up the elevator on the 3rd floor!

Location image of event venue

Details

Did you know...

1. Companies that excel at customer experience grow revenues 4-8% above the market. - Bain & Co.

2. Delivering a great customer experience is now the top strategic objective for many businesses. - Bloomberg Business

3. 75% of customer management executives and leaders rate this as their most important task.

.....however, according to Customer Management IQ, many companies are still failing here – 80% of them believe they’re delivering a superior experience but only 8% of customers would agree with them saying that only 18% – 38% do so.

This month, join us for a Customer Experience discussion:

-The changing marketing landscape and how CX is driving it
-What Customer Experience (really) means
-What Brand Experience is and where it fits in
-Technology trends, in particular, AI
-How to get started on your CX Journey

About our guest speaker:

Bettina Nebermann is brand and marketing strategist with a strong background in Marketing, Brand, communication and customer experience for multi-national companies. She has guided brands on a local market, EMEA and global level and brings 20+ years of unique experience in designing integrated (traditional/digital) customer experiences for global brands Unilever, Pernod Ricard, WPP, Heineken and Philip Morris.

Join us, and let's learn together!

18:00 - Doors Open
18:30 - Presentation
19:00-ish - 20:30: Community-powered Happy Hour!

For our first-timers: our meetups are no-cost events and our Happy Hour is provided for the community, by the community. If you are joining us for the first time, or not, please bring a dish, snacks, dessert or a beverage you can share with others.

-Your WDS Lausanne team
ps. Please note that meetups end at 20:30

Image: Unsplash