Master Class Paid Media (Google Ads, Facebook Ads)

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How to Use Paid Media to generate Leads For Your Business

Join us June 20th, 2019, for a Master Class given by Natacha Gajdoczki, Head of Digital Marketing at, on how structure a Paid Media Strategy to generate leads and maximize ROI.

In this workshop Natacha walks us through how to build successful campaigns for Google, Facebook, and Instagram Ads using concrete examples from Imedia to illustrate concept through strategy.

After this Master Class, you will be able to :

- Understand the concepts of Google Ads, Facebook & Instagram Ads
- What to think about before building your campaigns (process, resources, tools, visuals)
- How to Structure Google Ads campaigns
- Understanding the best metrics for measuring success

Note: We won't cover how to use the tools in this class. The focus is on strategy and the process of building successful campaigns.

Agenda and timing:

17:30 - Doors open and networking
17:45 - Welcome by organizers
18:00 - Workshop
20:00 - Drinks and more discussion
20:30 - Closing doors

This Master class is a free event and co-collaboration between Women in Digital Switzerland and WDS’s association Sponsor, It is generously hosted by OurPlace co-working at Morges. Seats are limited, so register today!

Tools used will be distributed afterward to participants.