• Customer Persona Development

    Online event

    $10.00
    1
  • Putting Your Best Stories To Work - The founder's storytelling

    Online event

    $10.00

    One of the top criteria for Angel Investors is the founder's story that drives them to create the startup. This story speaks to the founder's passion which can help see a startup through the lean times. Join Theresa Francomacaro, Chief Storyteller at Why Story Works, as she enables you to craft your story.

    Do you long to learn how to tell a really good story?

    Are you curious why some stories work while others don’t?

    Are you struggling to capture a unique story to make your point?

    In the Putting Your Best Stories To Work seminar, you will:
    - Learn how to recognize & develop simply story structure(s)
    - Identify the 5-key neurological responses that enable stories to stick
    - Customize and catalog your best stories for maximum payoff
    - Engage in coaching for story crafting

    What's your story? Let’s figure it out, together!

    Agenda
    5:45 - Registration/Networking
    6:15 - Talk starts
    7:30 - Q&A with Scott and Angel Investors

    About the speaker: Theresa Francomacaro
    I am a certified executive coach & learning professional with more than a dozen years’ experience facilitating and designing business storytelling, adult learning, leadership, and sales initiatives for Fortune 500 companies, and have realized more than 22M in revenue.

    I hold a master’s degree in Performance Studies from New York University, a certification as a Training Specialist from the University of Washington, and I am a Nationally Certified Dale Carnegie Instructor.
    As a certified coach, published author, produced playwright, and local storyteller I love to put people’s best stories to work- for them.

    When I am not leading customized business storytelling sessions, I am often spied telling real-life stories on YouTube and on podcasts such as: The Sales Conversation, Connect The Dots, and upcoming Spring 2021 That’s Aloud as well as at venues like the Association of Training Development, Washington Business Week, Skills Leap / Learnapalooza, NAWMBA National Association of Women MBA’s, The Female Founder’s Network, The Moth, Loud Mouth Lit, and the Seattle Fringe Theater Festival to name a few.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

    1
  • The Global Force of JEDI for Startups

    Online event

    $10.00

    Angel Investors often look at corporate values as one of the criteria for startups with impact Investors even more so.

    ‘The Global Force of JEDI for Startups’ is a participatory talk by Smith Assembly about experiences from around the world related to Justice, Equity, Diversity, and Inclusion.

    Are you a startup founder or early hire? Understanding and knowing how to apply JEDI in your company is critical in almost all aspects — when you’re establishing and growing your culture, hiring and retaining employees, and finding and securing investment. It’s even more important if you’re a social impact business. And, when it’s time for B Corp certification or IPO, it’s often a requirement.

    Co-Founder & CPO Ta Corrales leads a group discussion about JEDI that will help you and other participants clarify, personalize, and enrich your understanding of these topics. She starts by acknowledging the sometimes overwhelming complexity of JEDI, then demystifies it by defining each term, contextualizing it for the startup ecosystem, and giving you and your co-participants the choice to learn about one of two global case studies for each topic. Ta encourages your questions along the way and then wraps up this talk with a list of take-aways and a final Q&A session. Liz Hunt, Co-Founder & CEO, helps facilitate the talk by leading an introductory icebreaker, managing the interactive polls and group chat, and jumping into the discussion.

    Agenda
    5:45 - Registration/Networking
    6:15 - Talk starts
    7:30 - Q&A with Scott and Angel Investors

    About the speakers:
    Ta Corrales, a Costa Rican MIT-trained mechanical engineer, is CPO & Co-Founder of Smith Assembly, a Vancouver-based impact company. She’s passionate about designing a more just world through more equitable products and services. As an MIT D-Lab Innovation Practice Affiliate, she has experience leading and facilitating participatory design processes in 20+ countries.

    Liz Hunt has had a 25-year career at startups and companies like Google, Starbucks, and frog. Over the years, she’s led and grown amazing teams around the world and delivered hundreds of cutting-edge solutions. As CEO & Co-Founder of Smith Assembly she creates multi-dimensional learning experiences that promote healthier and more inclusive workplace cultures.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

  • Practical strategies for customer engagement (for newly started businesses)

    Join Scott as he outlines the strategies the team at Wyze uses to grow and engage their online communities. In this presentation, you'll learn how to leverage your most loyal customers to improve customer LTV, improve the customer's experience with your product, and develop your company's roadmap into the future.

    Agenda
    5:45 - Registration/Networking
    6:15 - Talk starts
    7:30 - Q&A with Scott and Angel Investors

    About the speaker:
    Scott Wilson is the Sr. Director of Product Marketing at Wyze Labs where he has helped implement customer engagement strategies for the business’ 5 million users. The engagement strategies implemented by Scott and team have garnered 95% engagement rates across all Wyze communities comprising of over 60K members and has helped the business skyrocket in revenue and product innovation over the last 3.5 years.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

  • Leadership qualities and healthy teaming culture as judged by Angel Investors

    Angels often feel that they are not investing in companies, rather they are investing in people,. A founders’ ability to present as a leader can make or break an investment deal. That is why Angel Investors feel the success of a startup relies on the founders’ ability to foster relationships and ultimately, as it scales, a culture of collaboration and innovation: one that is highly adaptable and harnesses to the fullest extent the strengths of the people on the team.

    This requires founders to have the personal leadership capacity and interpersonal skills necessary to cultivate what is called psychological safety - the condition in which human beings feel (1) included, (2) safe to learn, (3) safe to contribute, and (4) safe to challenge the status quo – all without fear of being embarrassed, marginalized, or punished in some way.

    In addition, leaders need to provide clarity of direction and of roles and nurture team information flow (aka feedback), dependability, and a personal sense of meaning and impact for team members. All these are research-proven essential elements of highly effective teams.

    We will explore a roadmap of personal and interpersonal leadership development that prepares founders to execute and scale their vision, through a teaming culture – “the ultimate infrastructure”.

    Agenda
    5:45 - Registration/Networking
    6:15 - Talk starts
    7:30 - Q&A with Maria and Angel Investors

    About the speaker:
    Maria Gerea, MBA, ACC
    Founder and Leadership Coach with Humanity Reconnected, SPC

    After 18 years in product marketing, strategic business consulting and organizational development with large organizations (Philips Healthcare, Microsoft, Fluke, Seattle Children’s Hospital and Research), Maria has shifted gears towards developing leaders, as a certified leadership and innovation coach.

    Her experience in business left her wanting a more effective type of leadership, one that is more authentic, adaptable and that nurtures inclusivity and innovation. Her vision is to help young companies design from scratch the leadership philosophy and culture she did not find in corporate America.

    You can learn more about her work at www.mariagerea.com

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

  • What are the components of brand identity for a start up?

    Online event

    $10.00

    Brand identity is a critical component of corporate branding. A well thought out brand identity can create a truly unique and differentiated look and feel for your company, starting with the logo, colors, language, and company values. Some of the best brands are able to communicate what they stand for through an iconic visual.

    In this session, we’ll look at what goes into the development of brand identity and we’ll also look at the critical components of brand identity for a start-up: your story, your values, and vision.

    As a start-up, there are two sides to your brand: One is the company’s identity and the other is you. We’ll boil down how to create a compelling brand identity for your start-up!

    Agenda
    5:45 - Registration/Networking
    6:15 - Talking starts
    7:30 - Q&A

    About the speaker:
    Noriko Yokoi
    Founder, President Amber + Forge, LLC

    After spending 20 years working as a strategic planner at top Madison Avenue agencies across advertising, CRM, health, wellness and beauty, Noriko wanted to pivot from helping large, established corporations and instead help start-up companies with marketing and advertising.

    She wanted to find a way to give back and help companies that need her skills the most, and she began working with founders and leadership teams especially early in their inception. She is excited about working with founders and she enjoys helping in her small way to fulfill their vision for a better world.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

  • Learn the Lean Canvas for Business Planning

    Online event

    $10.00

    About the LeanCanvas:
    In this workshop, we'll walk through the Lean Canvas from end to end as described by Ash Maurya in his excellent book Running Lean. Whether you are contemplating a startup, a new product, or a new service in a for-profit or non-profit setting, bring it with you and we'll evaluate it with the Lean Canvas.

    From Amazon:
    In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including Lean Startup, Customer Development, and bootstrapping.

    Running Lean is an ideal tool for business managers, CEOs, small business owners, developers, and programmers, and anyone who's interested in starting a business project.
    Find a problem worth solving, then define a solution
    Engage your customers throughout the development cycle
    Continually test your product with smaller, faster iterations
    Build a feature, measure customer response, and verify/refute the idea
    Know when to "pivot" by changing your plan's course
    Maximize your efforts for speed, learning, and focus
    Learn the ideal time to raise your "big round" of funding

    https://www.amazon.com/Running-Lean-Iterate-Plan-Works/dp/1449305172

    Agenda
    5:45 - Registration/Networking
    6:15 - Talking starts
    7:30 - Q&A

    About Mark Bullard:
    I started my first business selling stationery when I was in 5th grade. I was the only kid in class with my own checkbook. Since then, I have enjoyed building businesses in a variety of industries, but the bulk of my experience has been in software. I started in tech support for local startup Onyx Software in the late 90s, then moved into technical evangelism and later business development. In the last two decades, I've helped four companies grow into successful exits in varying capacities: One IPO (as tech support), one private equity acquisition (as VP Sales), and two strategic acquisitions (as VP Strategy and COO respectively).

    When I first read the Agile Manifesto in 2004, I knew immediately that this is how I wanted to operate. Likewise, Eric Ries' Lean Startup resonated with my experiences. I have used the Lean Canvas to evaluate several business lines for myself, my employers, and in consulting others. I am a huge fan of the model and have even used it in consulting a well established non-profit as they navigated the transition from founder to the second generation and evaluated the viability of their three product and service lines.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.

    1
  • Qualitative Research: How You Can Get Learnings on Startup Dollars

    Online event

    $10.00

    Learn how qualitative research does not have to be a lengthy process with large budgets attached— and will provide tips on how startups can do research at the scale that makes sense for their business, to learn about their customers, and get an edge on competitors as a result.

    Agenda
    5:45 - Registration/Networking
    6:15 - Talking starts
    7:30 - Q&A

    About the presenter:
    Megan Averell founded The Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making. The aim of the Insight Inn is to delve into what truly motivates people, and energizes them at the core, so they might truly be seen and understood by the companies that attempt to reach them.

    Over 15 years of working in both advertising and research, Megan was frustrated to find companies did not place enough value on the thoughts, opinions, and needs of the people who purchased from them. Yet, she firmly believed that understanding people is really the best way to strengthen strategic directions, and thus, strengthen business results.

    In five years, the Insight Inn has been proud to serve varied clients such as AT&T, Jamba Juice, LinkedIn, Bacardi, Redfin, and Blue Cross Blue Shield, among many others. In 2014, Megan was the winner of the International AdMap Prize for her essay titled “The Age of Less,” which is available for download on Warc.com. She also was an invited speaker at the 2014 “Planningness” conference and the 2016 “3% Conference” for research work that was cited by The New York Times. You can also follow her on Twitter @Meggatron.

    About Lean Startup:
    Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.