• What's New In Marketing for B2B Tech Companies?

    Does the success of your campaign still rely mostly on email? Then you are probably not fully utilizing the various channels that influence a B2B buyer’s decision. Join us to hear from top Marketing Experts coming in from Europe to learn which new technologies and strategies are available today to help us better convert the B2B buyer. *Event is FREE and will be held in English* Do Register here: https://www.eventbrite.com/e/tlv-hug-hubspot-user-group-live-hubspot-demos-featured-lectures-tickets-46544647293

  • CMO of Hubspot talks about The Future of Engagement: Messaging and Bots

    Join us for a morning of insights with Kipp Bodnar, CMO of HubSpot and best-selling author as he takes us through the Future of Engagement. Consumers can't wait anymore. They want to interact with your business when and how they want to in real-time. These consumer demands make it harder than ever to deliver a great experience and engage with prospective customers as well as the media. Messaging and chatbots are rapidly becoming a required part of a great marketing strategy. Learn best practices and pitfalls of getting started with messaging and bots as well as how to evolve your go-to-market strategy to become real-time at scale. AGENDA 10am - 10:30am: Networking Breakfast (Kosher) 10:40am - 10:50am: Opening Remarks - Perry Nalevka, CEO Penguin Strategies 10:50am - 11:30am: Kipp Bodnar, CMO of HubSpot 11:30am - 12:00pm: Question and Open Discusssion 12:00pm - 12:30pm: Meet the Speaker & Networking To register go to: https://www.eventbrite.com/e/the-future-of-engagement-messaging-and-bots-with-kipp-bodnar-cmo-of-hubspot-tickets-46279246472

  • RETHINK: The B2B Tech Marketing Conference

    Needs a location

    • What we'll do Bringing together industry leaders from global and local technologies, ReTHINK is a one-day event that takes a detailed look at the strategies, technologies and platforms utilized to deliver and transform a brand’s marketing. Leaning on experts from the USA, Europe and Israel, ReTHINK provides classes and panels that cover a variety of topics - including branding, content strategy, marketing automation and lead generation. Participants will walk away from this conference with actionable insights on how to scale marketing for their technology company and inspire their audience. The event will be held in English. • What to bring • Important to know Register here: https://www.eventbrite.com/e/rethink-marketing-technology-summit-tickets-34686047903

  • B2B Tech Marketing Breakfast

    Midtown Tower

    Join me for a morning of B2B marketing insights, tips, and strategies for B2B technology companies. The theme of this event is centered around the techniques and impact of personalization. Event Schedule: 10am - 10:30am: Networking Breakfast (Kosher) 10:30am - 10:50am: Opening Remarks - Perry Nalevka, CEO Penguin Strategies / Tel Aviv HUG Leader 10:50am - 11:30am: David Yahid, CEO & CoFounder, Sparkly TOPIC: How to make every mobile moment a brand-builder 11:30am - 12:10am: Shoham Eckhaus, Chief Strategist, Penguin Strategies TOPIC: Personalization: How to do it, and to what extent should you do it? 12:10am - 12:50pm: Yoav Oz, Founder, SpotAd TOPIC: How AI is changing marketing for good 12:50pm - 1:00pm: Networking & Get acquainted with the speakers **EVENT WILL BE HELD IN ENGLISH** During the event, attendees will have the opportunity to get 'hands-on' training and tips from Penguin's Hubspot Experts who will be available right outside of the presentation venue. More details Here (https://www.eventbrite.com/e/tel-aviv-hubspot-user-group-b2b-tech-marketing-breakfast-seminar-tickets-41295208079?aff=erelexpmlt)

  • B2B superstar marketers share insights, tips, and strategies

    We're going to host 3 super-star marketers who will discuss a few advanced topics: 1. Yael Kochman, Founder Fash&Tech/Content Strategist Her topic: Landing Pages are Out. Let's Talk On-Page Lead Generation for Content. 2. Marina Boykis, JM Consulting & Former Head of IDF Global Digital Department Topic: The Creation of Breakthrough B2B Marketing 3. Gilad David Maayan, CEO and Founder of Agile SEO Topic: How Does Your SaaS Brand Stack Up? The Tech Industry's Organic Traffic Benchmark Please join us for breakfast and some inspiration! The event is organized by Penguin Strategies (https://www.penguinstrategies.com/), the full funnel B2B marketing firm.

  • B2B Marketing Funnels - Strategy and Tactics (In English)

    In this meetup we'll cover B2B marketing for companies who are targeting professionals, and more specifically we will focus on how to target highly technical professionals. Shoham Eckhaus will give an overview on how to set up your marketing funnel (your "marketing machine") and will share examples and best practices. This presentation will be a good introduction for the event planned for July 13th on B2B Marketing where advanced techniques will be discussed.

  • B2B Lead Generation: 3 all star marketers share their secrets!

    I'm happy to invite you to an event organized by our partners from Penguin Strategies (http://www.penguinstrategies.com): 3 top CMOs will share some of their secrets related to how they do their B2B Lead Generation. The speakers are: 1. HPE (Hewlett Packard Enterprise) - George Giles, Senior Digital Marketing Manager 2. IBM - Tomer Zuker, IBM Security & Systems Marketing Manager 3. AppsFlyer - Jon Burg, Head of Product Marketing Images - thanks to Hubspot.com ***Raffle draw will take place at the end for 2 free tickets for Aerosmith's Concert*** Looking forwards to seeing you soon, Shoham For more details and registration click here. (https://www.eventbrite.com/e/tel-aviv-hubspot-user-group-cmo-marketing-meetup-tickets-29403771472?utm_campaign=HUG%20-%20April%202017&utm_source=Shaham%20%26%20Zohar)

  • Content Creation for B2B Products - How to build the right "content machine"?

    I assume you already know that every successful marketing funnel relies on great content. But constantly generating quality content requires A LOT of effort, and often the only people in the company who can really come up with the content ideas are much too busy with developing the product or running the company. In this meetup I'll talk about how to build a content strategy and how to build a sustainable mechanism that will effectively generate content at the needed pace and required quality. I'm so happy to host at this meetup a colleague and friend of mine: Zohar Haimovitch Oxenhandler (https://www.linkedin.com/in/zohar-haimovitch-oxenhandler-a01b825) who is a super talented and experienced B2B tech marketer and a big expert on content creation. Zohar and I will share best practices and some practical examples on how to "hack" the content creation challenge applicable for any company, and especially for B2B startups. Please join us, and if there are any specific questions you want us to cover, please write them in the comments below. Happy 2017 ! Shoham *Image from: Marizza Parra (http://maritzaparra.com/podcast/30-days-loa-4-strategies-become-content-creation-machine/12/)

  • Innovation and creativity methods for startups - Apply them to differentiate!

    How important is it for a startup to be creative and innovative? Yes, perfect execution is a must for big startup success, but in a competitive market - innovation can really set you apart from your competitors in a way that will create a significant competitive advantage. In this interactive meetup, I'm very happy to host Eyal Zohar (https://www.linkedin.com/in/eyalzohar) who will share with us methods to help us be creative. He'll combine creative games, FUN and will demonstrate practical innovation tools - "The Bad idea", "1000 dwarfs", "7wh". The presentation will be held in Hebrew. For more about Eyal's Creativity Lectures see here (http://www.eyal-creative.co.il/). As an "appetizer" for the event - here's a riddle: I X = 6 Please add one line to make the equation right. The one who will suggest the highest number of creative answers will get a creative prize :-) Hope to see you there, Shoham

  • Data Driven Marketing - How to start much before you have an "analytics team"

    Startup marketing needs to be smart, accurate and executed with agility and excellence. Everybody wants to be "Data Driven" - but at the earlier stages of a startup it's not always easy to implement. In this meetup we'll host 2 speakers who will share their learnings on how to be effective in your marketing efforts and how to be "Data Driven" - even much before the stage where you have an "analytics team" or an IT / BI team that supports your data analytics. Ezequiel Sznaider (https://www.linkedin.com/in/ezequielsznaider?authType=NAME_SEARCH&authToken=7dfS&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A47592960%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1478182234372%2Ctas%3AEzequiel%20Sznaider), CEO of PipeAd, will review the process of how to set up a Marketing Funnel that works. Main topics to be covered: • How to set up the goals and integrations required for launch • Measuring the right KPI´s to monitor effectiveness after launch • How to manage the ongoing process of measuring, adapting metrics, and prioritizing product development accordingly. Gil Bouhnick (https://www.linkedin.com/in/gilbouhnick?authType=NAME_SEARCH&authToken=sBdr&locale=en_US&srchid=45273131478183189282&srchindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A45273131478183189282%2CVSRPtargetId%3A1476088%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH), Co-Founder and CTO at Missbeez, will share with us some of the highlights of his inspiring journey, building a marketplace for beauty professionals worldwide. Gil will talk about: • How they set up marketing channels • How they used Facebook despite "hating it" at first... • How they set up their funnels and how the process works in parallel with the product development. This event is organized by ClearPMM (http://www.clearpmm.com) in cooperation with Marketing Envy (http://marketingenvy.com/). We're looking forwards to seeing you there, Shoham & Billy Data Driven Marketing diagram - Source: http://www.gartner.com/it-glossary/data-driven-marketing-ddm/