We are planning an EPIC evening with 5 speakers covering key aspects of human-centred LeanUX design research. We've also partnered with Spotify who is gracious enough to host this event in their swank new offices on the corner of West 18th Street and 6th Avenue. As always, we do collect a little remuneration which is used to buy fancy snacks (also, we read about something called commitment in Dr. Robert Cialdini's book "Influence", but that is neither here nor there).
Speakers will include: Tomer Sharon, Jeff Gothelf, Deidre Kolarick, Mateo Rando, and Michelle Zassenhaus.
Maintaining continuous research in an agile backlog with experiment stories w. Jeff Gothelf
Clients tend to think of research as a "one and done" activity however lean/agile product development benefits from a continuous research cycle. How do you keep the team focused both on delivering AND continuing to learn during the course of a project? The answer: experiment stories!
Jeff is the author of Lean UX: Applying lean principles to improve user experience (O'Reilly, 2013) - www.leanuxbook.com - and is a principal in Neo's (www.neo.com) NYC office. He speaks and teaches regularly on the topics of lean, agile and ux as well as cultures of innovation. Follow Jeff on Twitter - @jboogie .
Is bad research better than no research w. Deirdre Kolarick
One of the core principles of Lean UX is to do research often with the entire team's involvement. Collaboration is essential, but doing effective research is a skill that takes practice and training. More importantly, doing research badly can lead to misleading conclusions, false confidence, and a missed opportunity for insight. In this talk, I’ll discuss how to balance the benefits of getting everyone involved in research with the need for sound methodology when conducting UX research.
Deidre is Director of Research & Insights at Catalyst Group in New York City, where she is actively involved in developing new methods for conducting user research. She holds a PhD. in cognitive psychology from Yale University. She is also an adjunct professor of psychology at New York University, a tennis addict, and triathlete.
Don't Listen to Users, Sample Their Experience w. Tomer Sharon
Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide.
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the upcoming book, Lean UX Research for Entrepreneurs and author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a LUXr coach and a General Assembly instructor. He is also a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. he is @tsharon on Twitter.
Lean mixed methods w. Mateo Rando
Sometimes as researchers we feel like we have to either choose "qual" or "quant" for a single project, particularly in fast-moving environments. At an even higher level we feel like we need to identify ourselves as either "qual" or "quant" specialists, the former implying an expertise in product, the latter implying an expertise in brand or competitor sentiment. Not so! There are ways that a user researcher can straddle both "qual" and "quant" worlds, and put these tools to work within fast-moving PD environments.
Mateo is a researcher at Spotify at the Stockholm headquarters. Before that he was a researcher at Facebook at the California headquarters. Before that he was a researcher at Netflix at the California headquarters. Even before that he was a kid at his family's headquarters.
How user validation shaped lean product development for an iOS app w. Michelle Zassenhaus
While many organizations are interested in applying Lean Startup and LeanUX to product design, building a native mobile app for the iTunes store bears uncomfortable parallels to shipping software in the late 90's. How do you deliver an MVP without the risk of 1-star reviews in the app store that haunt you forever? How do you build, measure, learn when you're dependent on users to install updates? I'll share the story of how TheLadders developed a 4.5-star iOS app leveraging Lean UX principles, alongside customers who used the app and helped us validate it for 6 weeks of development.
Michelle Zassenhaus is the UX & Design Director at TheLadders, where she is also a practitioner of both UX and Visual Design. Previously, she ran UX & Design at Knewton, a NYC-based edu-tech startup. Michelle is also a professional photographer, yogini, mother, wife, brooklynite and of course: lean-ux lover. @zhaus.