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Lean Money: From Funding to Finances

Lean startup is all about how to achieve maximum learning using a minimum amount of resources. And while we often talk about how to make hypotheses, run tests and maximize learning, we don't often talk about the resources needed to make that happen. Until now. 

August's meetup is all about money. From what elements every pitch needs to grab an investor's attention, to running a succesful crowdfunding campaign, to valuing an acquisition strategy, to managing your own finances while running a startup. 

This is the meetup to wrap your head around your startup and money.


6:30 pm - 7:00 pm - Networking + Food

7:00 pm - 8:30 pm - Programming


Evan MacQueen, VP at Core Capital, will talk about:

• what types of investments Core likes to make in early-stage companies

• who an investor looks for in a founding team

• what elements every pitch needs to have to grab an investor's attention

Evan MacQueen joined Core Capital Partners in 2011 and focuses on early- and growth-stage investments in the analytics, cloud, cyber-security, mobile, and technology infrastructure spaces.

Previously, Evan was an Associate at BIA Digital Partners, a family of mezzanine funds focusing on the media, telecommunications, and technology-enabled services sectors.

Evan holds a B.S. in Business Administration from Washington and Lee University.

Salman Sajid, Founder of TouchType, will talk about: 

• Crowd-funding: Why You Shouldn't Just Do It for the Money (Salman turned to Kickstarter to fund his idea with a goal of $2,500 and raised $45,749. ) 

• How to pattern a high-impact sales pitch 

• A strategy to maximize the press you receive.

• A campaign structure that generates leads even after your campaign ends.

Salman Sajid launched his creation, the Touchtype iPad Case on Kickstarter in 2012. Since then it's been featured in high-profile outlets like Macworld, TUAW and Cult of Mac. As a graphic designer, Salman has created designs that won a Tim Ferriss ad competition, was featured on a Times Square Jumbotron, and was presented to the Queen of England. He's also one-half of Appstronomy — a small (for now) mobile design and development firm. He holds a degree in Personality Psychology from the University of Pennsylvania which he uses only for good (mostly).

Dominique Broadway, CEO of Finances DeMystified, will discuss: 

• Setting Personal Money Goals as a Entrepreneur

• Keeping Your Personal Finances Healthy as You Launch Your Start-Up

• Tips and Tools to Pay Down Debt and Maintain Good Credit

Dominique Broadway is a Personal Finance Coach, Speaker, Finance Expert, Entrepreneur and the Founder of Finances De•mys•ti•fied & The Social Money Tour.  She has a strong passion for working with young professionals, entrepreneurs and people of all ages to bring their Dreams2Reality.  Dominique has worked at major brokerage firms such as UBS Financial Services and Edelman Financial Services when she began her career.

Dominique is known for being highly favored to conduct speaking engagements throughout the east coast and has developed a reputation for making a boring topic such as personal finance fun, exciting, easy to understand and a social experience.  Dominique has also received various accolades such as the Top 30 Under 30 in Washington DC, the DC Future Business Leader of America Businessperson of the Year and the Top Financial Advisor for Millennials in the US. Dominique’s demystified financial advice, has been highlighted on Yahoo!, Pageonce,, USA Today, Black Enterprise,, Ebony Magazine, Levo League, SmartCEO and other media outlets.

Steve Kaplan, Attorney at Pillsbury Law, will talk about:

• the legal side of the types of investments you should consider as you move toward success

• how to position yourself to be well-received by VCs.

Steve Kaplan is a Senior Associate in Pillsbury's Corporate & Securities - Technology group. Mr. Kaplan practices in the areas of venture capital and private equity, mergers and acquisitions and other commercial transactions. Mr. Kaplan’s practice focuses on a wide range of industry sectors including, software, web-based companies, life sciences, information technology and government contractors. Mr. Kaplan has represented technology and other emerging growth companies at all stages and has represented both companies and investors in numerous seed, angel, early, and expansion round financings.

Mr. Kaplan’s mergers and acquisitions experience includes representation of buyers and sellers in complex transactions with various structures across many industries. Mr. Kaplan also counsels companies and investors in capital formation, corporate governance, employment and compensation matters, transfers of technology and shareholder issues.

Mr. Kaplan is the Chair of the Northern Virginia Technology Council's Entrepreneur Education Committee and has served as an interviewer for the Washington Area Ernst & Young Entrepreneur of the Year Awards.

Patrick Sheridan, CEO, Modus Create will share: 

• Applying Lean to Corporate M&A: how he used lean principles to value an acquisition strategy for a large venture funded startup in CA.

•  from $0 to $5M revenue in 2 years: lessons from bootstrapping Modus Create

• Using Consulting/Professional Services as the ultimate concierge MVP (and self funding strategy)

Pat Sheridan is co-founder and CEO of Modus Create, a product studio focused on helping venture funded startups and fortune 500 firms "Build the Right Thing."

Founded in 2011,  Modus Create has quickly grown from 2 to 50 employees in 5 countries.

Modus Create has helped the likes of BarclayCard, Time Inc., Fortune Magazine, The Atlantic, Motion Industries, Intuit, Garmin, Ogilvy, Genentech, and many others open new markets and confidently embrace uncertainty.

Pat is co-organizer of the NoVa.JS and NYC.JS Meetups, serves on the advisory board of TKOut, a mobile platform for finding great food, and Build DC, a non profit whose mission is to use entrepreneurship to excite and propel disengaged, low-income students through their high school careers to college success.

Pat is a 2011 graduate of MindShare, received his MBA from Georgetown University and holds a BFA from the Corcoran College of Art and Design.



Huge gratitude to Pillsbury Law, our long-time headliner sponsor. 

As Pillsbury’s largest office with close to 200 lawyers, our Washington, DC office has attorneys representing global clients in each of our core practices and core client sectors in energy, technology, finance and real estate. Visit us at, and meet our startup attorneys at the next event.

Also big thanks to our additional sponsor, SourcePad:

SourcePad - We build ideas.  Since 2008, we've helped 100 startups, small businesses, and venture backed companies turn their ideas into Web sites and mobile apps. Contact us today at[masked] or visit us at





New Facebook Group:

Call for Speakers: 

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  • Marc D.

    Thanks for the great event last night! The speakers were all very impressive.

    1 · August 20, 2014

  • Aviva G.

    Excellent speakers--loved the Kickstarter guy!

    1 · August 20, 2014

  • Roman

    I'm looking to hire a lean thinking product manager. I work at the Mercatus Center at George Mason University - while we don't qualify as a typical startup, we do have an entrepreneurial culture and opportunity to build new, innovative products. See and as two recent examples.

    More details are here:

    Feel free to send any q's my way: [masked]

    1 · July 30, 2014

    • Bob

      You should try posting this to the DC Tech Jobs group on Facebook. It has 2700+ people including a ton of people who might be interested. Here: https://www.facebook.c...­

      1 · August 18, 2014

    • Roman

      Thanks for the heads up Bob. I'll post it there. I'll also be attending tomorrow night if anyone wants to chat w/ me about the role.

      August 18, 2014

  • Rebecca H.

    Message from Steve Kaplan, our awesome sponsor at Pillsbury, about the upcoming deadline for FastTrac: "The FastTrac TechVentures program was designed by the Kauffman Foundation for Entrepreneurship and is put on locally by the NVTC. I've been involved with the program for a few years now, and I truly think it's worthwhile for entrepreneurs. It’s a 10 week course that meets one evening/week, with each session covering a specific topic, including a guest speaker, a group discussion and small group "coaching sessions" with serial entrepreneurs and experienced advisors that volunteer to attend all 10 sessions and work with entrepreneurs. The networking with the guest speakers, fellow participants and alumni are also very valuable. Applications are due August 8th, but if anyone is interested and needs a couple extra days to apply, just let me know.

    There is more information at "

    Steve can be reached at [masked]

    1 · August 1, 2014

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