How to talk to customers when everyone is lying to you, by Rob Fitzpatrick

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Price: €3.00 /per person
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One of the problems when you are building a product is that people keep telling you that your business idea is awesome, and then they never really use it (or pay you) once you launch.

Why is that happening? Because people lie! Not intentionally, of course. They want to be nice or they can't predict the future. But that's not their fault. It's our responsibility to ask good questions and find the truth ourselves.

Rob Fitzpatrick went through this in his previous startups and eventually learned both how to screw up a conversation with a customer, and how to make it work. The lessons learned are in the book, The Mom Test (

In this meet up Rob will explain how to turn non-useful conversations with customers into a huge source of precious information that will help you to build a better business.

Rob is Co-founder, trainer and facilitator at Founder Centric (, a training company that accelerates startups all over Europe. He is a tech entrepreneur, has successfully bankrupted 3 companies, is a YCombinator alum (summer 07), and has built products used globally by brands like MTV & Sony. He recently published The Mom Test (, a book about Customer development, and blogs at The StartupToolkit (

About The Mom Test book

People say you shouldn’t ask your mom whether your business is a good idea.

That’s true, but it misses the point. You shouldn’t ask anyone whether your business is a good idea. At least not in those words. Admittedly, your mom will lie to you the most (weird, right?). But everyone will lie to you at least a little.

Ultimately it's a bad question, and it’s not their responsibility to show us the truth. It’s our responsibility to find it. We do that by asking good questions.

Table of contents

- Introduction

- The Mom Test

- Avoiding bad data

- Asking important questions

- Keeping it casual

- Commitment and advancement

- Finding conversations

- Choosing your customers

- Running the process

- Conclusion and cheatsheet

Do you want to know more about Rob's book? Here. (