Jeff Gothelf is the author of the award winning book, Lean UX, Applying Lean Principles to Improve User Experience. Jeff's Lean UX book is considered the paradigm defining source on Lean Startup UX principals and best practices. In addition to writing Lean UX, Jeff is also an international speaker and thought leader in the future of user experience design.
Jeff will be speaking to Lean Startup Circle Barcelona on the topic of Better Product Definition with Lean UX and Design Thinking. Description below:
"Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
What you'll learn:
What Lean UX is and how it builds off design thinking
• How to de-risk your projects and ensure their greatest chance for success
• Why working from assumptions and hypotheses is far more successful than a strict set of requirements"
Don't miss this incredible opportunity to learn first hand from the Lean UX creator and to ask him questions directly!
For more information about Jeff Gothelf:
Jeff Gothelf is Neo's lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making.
Jeff is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of “Lean UX: Applying Lean Principles to Improve User Experience” and the upcoming Sense and Respond (sensingbook.com (http://sensingbook.com/))
Share this event with friends and colleagues who might be interested!