Building Sales Teams and Scaling Successful Organizations

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Leanplum Bulgaria

bulevard "Knyaginya Maria Luiza" 2 · Sofia

How to find us

Please use the south entrance of TZUM Business Center from the inside yard

Location image of event venue


Q&A with Kate FitzGerald, President of Leanplum and Irina Obushtarova, Managing Director at

What makes a sales team successful? How to establish a strong culture of customer-centricity and customer empathy? What are the key lessons in scaling successful organizations?

Join us on November 19th when Irina Obushtarova, Managing Director at, and Kate FitzGerald, President of Leanplum, will dive deep into these and other interesting questions in the field of sales, customer success, company culture, leadership, and scale.

More about Kate:
Kate brings more than 30 years of senior leadership experience from Fortune 1000 companies in the marketing and CRM software industry. Prior to Leanplum, she was President of Americas Sales for Marketo, Group Vice President of North America Sales for Oracle Marketing Cloud, and Vice President Worldwide Sales for Salesforce Service Cloud. Kate’s successful career in both startups and enterprise companies ranked her among The Software Report’s Top 50 Women in SaaS (Software as a Service) for 2019.

More about Irina:
Irina studied Mass Media and Communication Science in Vienna. She started her career in sales first at the transcultural magazine das Biber and then joined Kobza Media Group. Later on, Irina switched to the tech sector, where she was responsible for the marketing of different software solutions - from document management to business intelligence. After eleven years of living abroad, she decided to go back to her roots and set up the local outlet of the business & tech online media

• 19.00 - 19.40 Building Sales Teams and Scaling Successful Organizations
• 19.40 - 20.00 Q&A
• 20.00 - 21.30 Networking